While companies like Royal Enfield are entering the electric motorcycle space, Classic Legends, on the other hand, believes the premium motorcycle segment is still waiting for an EV breakthrough.
In this interview, Sharad Agarwal, Chief Business Officer, Classic Legends, says, “The EV market is not showing the right growth path. While we are ready with the technology, we do not want to just do it as a ‘me too’ product. At the right time, we will enter the market."
He said that Classic Legends is redefining India’s classic motorcycle experience with a bold and unconventional approach. “The challenger spirit is what drives us. We’re creating new segments and categories." "Each brand under Classic Legends — Jawa, Yezdi, and BSA— is designed with its own character, ensuring distinct identities that resonate with different consumer groups," Agarwal adds in this video.
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