'M&M sells one in every two small commercial vehicle in the country': Veejay Nakra
The company has been a market leader for the past 9 years and holds 70% market share in the domestic pick-up segment.
26 Sep 2023
4749 Views
Share -
Mahindra & Mahindra, the country’s largest pickup truck maker has rolled out it’s 100,000 Bolero MaXX Pik-Up truck in less than a year since its launch in August 2022, the fastest ramp up of 1 lakh units for any load-carrying vehicle in India.
Veejay Nakra, President, Automotive Division at Mahindra & Mahindra, dives deep in this video interview about the pickup truck segment in India and what the company has undertaken and continues to do to sustain its leading position in the country.
RELATED ARTICLES
Tesla’s Crossroads: The Future of EVs and India’s Role
Prerna Lidhoo
22 Mar 2025
One of the major challenges for the company is that the Tesla Model 3, one of its more affordable options in the West, i...
India’s infrastructure boom powers Tata Hitachi’s expansion strategy
Shahkar Abidi
20 Mar 2025
Tata Hitachi Construction Machinery is strengthening its presence in India with a new developmental centre in Dharwad, K...
'Automation and EVs Are Redefining Workforce Diversity in Auto Industry': TeamLease Services
Prerna Lidhoo
15 Mar 2025
While women presence in manufacturing plants was less than 1% until a decade ago, today, EV units are setting new benchm...
