Pratap Bose shares his insights with Autocar Professional on how product design is propelling the M&M brand to new heights in India and worldwide.
04 Nov 2023 | 3798 Views | By Chandan B Mallik
Pratap Bose, Chief Design and Creative Officer, Auto and Farm Sector, Mahindra and Mahindra Limited (M&M), has a lot on his plate after he joined the company on June 24, 2021. In his role, Bose is leading the MADE (Mahindra Advanced Design Europe) and MIDS (Mahindra India Design Studio) design ...
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Pratap Bose, Chief Design and Creative Officer, Auto and Farm Sector, Mahindra and Mahindra Limited (M&M), has a lot on his plate after he joined the company on June 24, 2021. In his role, Bose is leading the MADE (Mahindra Advanced Design Europe) and MIDS (Mahindra India Design Studio) design centres, in addition to projects developed for M&M at Pininfarina Design and Automobili Pininfarina, in Turin, Italy.
Bose oversees design of all vehicle segments, ranging from SUVs, including M&M's upcoming Born Electric Vehicles (BEVs), LCV products, Mahindra Last Mile Mobility Limited (MLMML) passenger- and cargo carriers, large CVs, tractors and farm machines.
He shares key highlights of his journey at M&M so far, and shares the company’s vision with respect to product design for domestic and global markets in an exclusive interaction with Autocar Professional.