In Conversation with Mercedes Benz India's Santosh Iyer
Over 25 percent of Mercedes-Benz India's sales volumes come from feature- and creature-comfort-loaded top-end models of its offerings.
24 Jun 2023
4886 Views
Share -
One in every four cars sold by Mercedes Benz India comes from the over Rs 1.5 crore price band, a category defined as the TEV or ‘top end vehicles’ by the company.
Santosh Iyer, the MD and CEO of the German luxury carmaker's Indian arm talks about how the company has doubled the TEV share from 12 percent in 2018 to 25 percent now, and how luxury consumers are getting more discerning towards getting more creature comforts and features. Iyer is hopeful of Mercedes-Benz India registering double-digit growth in CY2023, and eyeing another record year of sales.
RELATED ARTICLES
Tesla’s Crossroads: The Future of EVs and India’s Role
Prerna Lidhoo
22 Mar 2025
One of the major challenges for the company is that the Tesla Model 3, one of its more affordable options in the West, i...
India’s infrastructure boom powers Tata Hitachi’s expansion strategy
Shahkar Abidi
20 Mar 2025
Tata Hitachi Construction Machinery is strengthening its presence in India with a new developmental centre in Dharwad, K...
'Automation and EVs Are Redefining Workforce Diversity in Auto Industry': TeamLease Services
Prerna Lidhoo
15 Mar 2025
While women presence in manufacturing plants was less than 1% until a decade ago, today, EV units are setting new benchm...
