In Conversation with Hyundai Motor India's Tarun Garg
The Korean carmaker is confident about doubling volumes of its C-segment Verna sedan which has been introduced in a futuristic, sixth-generation avatar in India. The company also aims to sustain its momentum in CY23 with a refreshed portfolio as well as catering to aspirational buyers.
Despite the growing demand for SUVs the world over, sedans still continue to enjoy a sweet spot with car buyers in India where the said body type is often a representation of one's status symbol, as well as lends a touch of sophistication to their lifestyle. Hyundai Motor India which is a strong player in India's mid-size SUV segment has introduced its latest, sixth-generation Verna sedan, and aims to double the car's volumes with its robust attributes of style, performance, and technology.
Tarun Garg, Chief Operating Officer, Hyundai Motor India talks about how the company is bullish about growth in the Indian passenger vehicle market, despite global headwinds of a slowdown, as well as persistent supply chain constraints which are now part of the game. Garg reveals the new Verna has already garnered over 8,000 bookings within a month, and is attracting interest from young and aspirational buyers.
RELATED ARTICLES
Tesla’s Crossroads: The Future of EVs and India’s Role
One of the major challenges for the company is that the Tesla Model 3, one of its more affordable options in the West, i...
India’s infrastructure boom powers Tata Hitachi’s expansion strategy
Tata Hitachi Construction Machinery is strengthening its presence in India with a new developmental centre in Dharwad, K...
'Automation and EVs Are Redefining Workforce Diversity in Auto Industry': TeamLease Services
While women presence in manufacturing plants was less than 1% until a decade ago, today, EV units are setting new benchm...