Why the Thar should continue to be a niche brand
With this expansion into the higher rungs, the Thar moniker would do well to preserve some of that special and coveted...
Kiran Murali and Ketan Thakkar
04 Aug 2024
“Even as we produce more SUVs and higher cost cars to cater to a different market segment, we will never forget the needs of the large numbers who cannot afford expensive cars,” Chairman RC Bhargava said in his message to shareholders.
Read moreWith this expansion into the higher rungs, the Thar moniker would do well to preserve some of that special and coveted...
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