Navigating the Shifting Terrain: Innovation Strategies for OEM Success in India's Dynamic Car Market

Building Brand Love in India's Evolving Automotive Ecosystem Where Interiors, Safety and Inclusivity Drive Success

17 Mar 2025 | 708 Views | By Apeksha Jain, Ipsos India

The Indian automotive landscape is undergoing a seismic shift, driven by evolving consumer preferences and market dynamics. As the industry grapples with the aftermath of COVID-19, a newfound emphasis on safety, and the burgeoning popularity of SUVs, automotive manufacturers have been forced to pivot strategies to keep up with the ...

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Tags: Ipsos India
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