Pay-as-you-drive (PAYD) insurance plans uses technology to offer a more customised approach to coverage.
20 May 2024 | 5098 Views | By Nitin Kumar, Head - Motor Insurance
Once considered as a legal obligation, motor insurance now fuels significant changes in the world of insurance. Consumer preferences, technology and product innovation - each factor has had its part in bringing about this change. Traditional insurance models, which were rigid and had fixed terms, are now being replaced by ...
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Once considered as a legal obligation, motor insurance now fuels significant changes in the world of insurance. Consumer preferences, technology and product innovation - each factor has had its part in bringing about this change. Traditional insurance models, which were rigid and had fixed terms, are now being replaced by more flexible and personalised options. This shift is driven by a growing desire for insurance that's more affordable, adaptable, and easy to understand.
The one such significant innovation in recent years is the advent and rise of Pay As You Drive (PAYD) insurance. These plans use technology to offer a more customised approach to coverage. Instead of sticking to set rules, PAYD lets drivers pay for insurance based on how much they actually drive and how safely they do it. This system, made possible by tools like telematics and data analysis, benefits both insurance companies and policyholders.
As consumers become more selective about their insurance, the popularity of PAYD and similar options highlights a move towards insurance that's more focused on meeting individual needs and using technology to make things simpler and fairer. This introduction lays the groundwork for exploring how PAYD and other modern insurance solutions are changing the game for drivers everywhere. In fact, latest data by Policybazaar vouches for changing consumer outlook towards PAYD policies. Here’s a deep dive into the trends -
The traditional one-size-fits-all approach to motor insurance is rapidly becoming obsolete, as evidenced by the growing number of customers opting for PAYD plans. According to Policybazaar’s analysis, more than one in three customers readily embrace PAYD when presented with the option. This signals a strong inclination towards personalised coverage that aligns with individual driving habits and usage patterns. This shift also demonstrates a fundamental change in how consumers perceive and procure insurance, prioritising flexibility and customisation to better suit their needs.
Renewal rate often acts as the litmus test of consumer loyalty. As evidenced by high renewal rates, PAYD policies clearly win consumer trust and satisfaction. The data suggests that three in every four customers who initially opt for PAYD policies choose to renew them. This indicates a robust level of confidence in this innovative insurance approach. This sustained renewal trend not only proves the value proposition and benefits offered by PAYD plans but also speaks volumes about the positive experience and peace of mind they provide to policyholders.
The data further reveals a remarkable surge in demand for PAYD insurance. With a 45% growth in bookings compared to the previous quarter, the trend points towards the increasing appeal and relevance of PAYD plans in today’s dynamic insurance landscape. After all, it wasn’t too long ago when the pandemic affected mobility worldwide and made way for innovative solutions like PAYD. As consumers seek greater customisation and affordability in their insurance coverage, PAYD emerges as a compelling solution that meets these evolving needs.
A notable trend highlighted in the data is the growing inclination towards customisation and adaptability among PAYD policyholders. A growing number of customers are opting for top-up services to extend their distance slab limit. This reflects the inclination to tailor one’s coverage to suit their individual needs and preferences. Moreover, a diverse range of vehicle models are contributing to PAYD bookings. This includes popular options such as Maruti Baleno, Swift, and Hyundai i20. The versatility and adaptability of PAYD policies accommodate a varying range of customer requirements.
The widespread acceptance of PAYD insurance is not confined to specific regions or demographic segments but extends across the nation. The trend transcends geographic boundaries and urban-rural divide. Regardless of their location, customers from Tier-1, Tier-2, and Tier-3 cities demonstrate a consistent preference for PAYD plans, with the share of comprehensive bookings remaining stable at 34-35%. This widespread adoption in tier-2 & 3 cities is further backed by the fact that a significant portion of PAYD bookings originate from states like Uttar Pradesh, Jharkhand, and Telangana.
Analysing the data on PAYD plans, certain mileage slabs emerge as particularly popular among policyholders. The 5000-6000 km option stands out as the most preferred, chosen by 45% of policyholders, followed by the 2000-4000 km, 8000-10000 km, and 6000-8000 km slabs. These preferences offer insights into the diverse usage patterns and driving behaviours of customers, highlighting the importance of flexibility and choice in PAYD insurance offerings.
In conclusion, the rise of Pay As You Drive insurance represents a transformative shift in the motor insurance landscape. Driven by consumer demand for personalised, flexible, and affordable coverage, PAYD continues to gain momentum. By embracing PAYD, both consumers and insurers stand to benefit from greater transparency, efficiency, and satisfaction, paving the way for a future where insurance truly adapts to the changing needs of the new-age consumer.
Nitin Kumar is Head of Motor Insurance at Policybazaar.com. Views expressed are of the author.