Dark Edition SUVs: Striking Aesthetic or Problematic Messaging?

Black often lends cars a menacing look, but does the marketing lingo have to use overtones of the darker side of life?

17 Mar 2025 | 464 Views | By Avik Chattopadhyay, Autocar India

“The dark side of daddy.” “Dark rules.” “Black storm.” These are not one-liners from a Batman movie or the Armageddon sequel. These are actual advertising lines for automobiles in India. They could have easily been mouthed by Hannibal Lecter or the Joker. But no, they have been thought out by ...

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Tags: Black SUV
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