ZAPL Rebrands Lohia Auto to Youdha in Strategic Electric Vehicle Market Repositioning

Zuperia Auto Pvt. Ltd. launches Youdha as a mass-market electric vehicle brand while maintaining Lohia Auto for premium segments, aiming to expand its reach in India's growing sustainable mobility sector with its 16-year industry experience.

17 Mar 2025 | 752 Views | By Angitha Suresh

ZAPL, the parent company of Lohia Auto, has launched Youdha as part of a strategic transformation to position itself in the mass-market electric vehicle segment while maintaining Lohia Auto as its premium brand offering.

The company announced the rebranding on March 17, 2025, in New Delhi, describing it as ...

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Tags: ZAPL
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