Yulu expands shared EV Mobility services to Noida, eyes further growth in Uttar Pradesh

Yulu, a shared electric vehicle (EV) mobility company, has launched its services in Noida as part of its expansion into urban markets across India. Initially, Yulu’s EVs will be used for hyperlocal deliveries in the city.

Noida is the 11th city in Yulu’s nationwide network and the seventh where it has a direct presence, following Bengaluru, Mumbai, Navi Mumbai, Delhi, Gurugram, and Hyderabad. Yulu also operates through its franchise model, Yulu Business Partner, in Indore, Kochi, Tirunelveli, and Pondicherry. This expansion strengthens Yulu’s presence in the Delhi-NCR region, where it has been active since 2019.

Noida’s economic landscape and growing demand for quick commerce and food delivery services present an opportunity for Yulu’s EV-based mobility solutions. The company’s entry into Noida aligns with Uttar Pradesh’s EV Manufacturing and Mobility Policy, which encourages the electrification of last-mile logistics.

Yulu’s operations in Noida will be managed from a newly opened Yulu Centre in Sector 63, which will serve as the hub for future expansion in the region. The fleet’s energy needs will be supplied by Yuma Energy, a battery-as-a-service (BaaS) provider.

As Yulu establishes its presence in Noida, the company plans to explore further expansion into other cities in Uttar Pradesh, including Lucknow, Varanasi, and Agra, through its franchise model.

Yulu is one of a cluch of start-ups exploring the 'shared mobility' concept. Consumers can download the Yulu app and use it to locate the nearest Yulu bike. The bike can be ridden to the destination, and left there for another person to pick up. Yulu's shared EVs can be ridden without a driver's license. In Noida, however, it has opted to go for a B2B strategy, providing bikes only for e-commerce delivery purposes.

The company uses IoT-powered vehicle hardware, AI-based fleet management system, robust on-ground operations, and innovative pricing features like kilometer-based rental plans to attract users. Many of the bikes are used by the burgeoning ecommerce sector in India.

India's e-commerce and quick-commerce services have witnessed a rapid uptake in urban areas, but last-mile deliveries account for nearly half of all e-commerce delivery-related emissions. The annual CO2 footprint of these deliveries is expected to reach 8 million tonnes by 2030, making clean last-mile delivery solutions crucial in accelerating the sector's decarbonization and helping delivery brands achieve their sustainability goals.

Yulu has partnered with major delivery-based businesses such as Swiggy, Zomato, Zepto, and Blinkit to help them meet their fleet electrification goals, acquire new riders who don't own vehicles, grow operations at scale, and improve efficiency through higher rider uptime. As a result, Yulu has become one of India's leading delivery EV, powering four deliveries every second in its markets.