Designed and manufactured locally, these premium tires offer enhanced comfort, control, and durability, catering to the growing demand for luxury SUVs in India.
11 Dec 2024 | 2050 Views | By Autocar Professional Bureau
Yokohama India has announced the launch of locally produced 19-inch premium tires designed specifically for luxury SUVs. These tires, manufactured at Yokohama India’s advanced facility in Bahadurgarh, Haryana, are tailored to meet the specific needs of Indian motorists, combining global technology with local preferences. This approach aims to enhance comfort, ...
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Yokohama India has announced the launch of locally produced 19-inch premium tires designed specifically for luxury SUVs. These tires, manufactured at Yokohama India’s advanced facility in Bahadurgarh, Haryana, are tailored to meet the specific needs of Indian motorists, combining global technology with local preferences. This approach aims to enhance comfort, control, and durability for superior driving performance.
The introduction of these tires comes as the demand for luxury SUVs in India continues to grow, with a 34% year-on-year increase in FY24. The 19-inch Geolandar X-CV tires are designed to complement the performance and sophistication expected from high-end SUVs, reflecting Yokohama’s commitment to the evolving preferences of the premium segment.
Harinder Singh, CEO and MD of Yokohama India, stated, “The 19-inch Geolandar X-CV tires represent Yokohama’s ‘GLOCAL’ strategy—combining advanced global technology with local needs to deliver a product that meets the demands of Indian motorists. These tires are proudly ‘Made in India,’ reinforcing our commitment to high-quality local manufacturing and supporting the growing trend of larger rim sizes in the luxury SUV segment. We are also preparing to launch 20-inch tires soon, with our current facilities capable of producing tires up to 24 inches, strengthening our position in the high-end tire market.”
The Geolandar series continues to be a key offering for SUV consumers, with various options such as Mud-Terrain, Extreme All-Terrain, All-Terrain, and Highway Terrain tires. The new Geolandar X-CV tires are now available through Yokohama India’s extensive network of over 3,000 retailers nationwide.
Yokohama India is a key player in the country’s automotive tire market, known for its commitment to delivering high-quality tires that blend global innovation with local needs. Established in India in 2007, Yokohama India has rapidly grown to become a leading provider of premium tires, especially catering to the increasing demand for luxury vehicles and SUVs. The company’s manufacturing facility in Bahadurgarh, Haryana, is equipped with state-of-the-art technology, producing tires that meet both global standards and specific local requirements.
Yokohama India focuses on providing a wide range of tire solutions, including passenger car tires, SUV tires, and commercial vehicle tires. Their popular Geolandar series, designed specifically for SUVs, has been a key contributor to their success, offering various options like Mud-Terrain, All-Terrain, and Highway Terrain tires. These tires are known for their durability, performance, and comfort, making them ideal for Indian road conditions.
Yokohama India emphasises sustainability and eco-friendly practices, aligning with the global shift towards greener automotive solutions. By leveraging advanced manufacturing processes, the company has strengthened its local footprint, contributing to the development of the Indian automotive sector.
Through continuous innovation and a focus on customer satisfaction, Yokohama India remains committed to supporting the growing demand for quality tires in India while ensuring enhanced safety and driving performance.