Yamaha unveils 'The Call of The Blue' version 4.0
The latest campaign focuses on Yamaha’s core values and global heritage, aiming to attract new motorcycle enthusiasts by aligning with the preferences of today's youth for superior performance and premium riding experiences.
India Yamaha Motor (IYM) has introduced the fourth version of its brand campaign, 'The Call of The Blue,' with the slogan 'Hear the Call Now.' This campaign is designed to attract new motorcycle riders, particularly younger audiences, and builds on the previous theme, 'Have You Heard the Call?'
The campaign focuses on improving the riding experience. It aligns with current consumer preferences for better performance and premium experiences. By introducing products with larger engine capacities and engaging through this campaign, Yamaha aims to strengthen its presence in India’s premium two-wheeler market.
Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, commented, “We are pleased to introduce the fourth edition of 'The Call of The Blue' campaign, which underscores our brand values and encourages young riders to pursue motorcycling. We believe this campaign will support our position in the Indian market and appeal to a diverse customer base.”
In conjunction with the launch, Yamaha has released a new film featuring its two-wheeler models, along with a campaign anthem targeted at younger audiences.
RELATED ARTICLES
Bilstein Group Establishes India Subsidiary, Appoints Ramachandra Puttanna as Managing Director
Bilstein Group establishes its 23rd international subsidiary in India, appointing industry veteran Ramachandra Puttanna ...
Numeros Motors Debuts India's First NFT-Based EV Loyalty Program
Electric vehicle manufacturer partners with Polygon to offer digital collectibles to early Diplos buyers, combining bloc...
Ashok Leyland and Nagaland Rural Bank Forge Strategic Financing Partnership
Commercial vehicle manufacturer partners with regional bank to provide customized financial solutions for customers acro...