Toyota Kirloskar Motor has teamed up with the Watershed Organisation Trust to carry out a watershed management project called 'Jeevan Dhara' in Aurad Taluk, Karnataka, aiming to address water shortages and agricultural issues in the area.
30 Jan 2025 | 1811 Views | By Autocar Pro News Desk
Toyota Kirloskar Motor (TKM) has partnered with the Watershed Organisation Trust (WOTR) to implement a watershed management initiative in Karnataka's Aurad Taluk, targeting 11,026 residents across nine villages. The project, named 'Jeevan Dhara', will cover 5,322.34 hectares and aims to address water scarcity and agricultural challenges in the region.
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Toyota Kirloskar Motor (TKM) has partnered with the Watershed Organisation Trust (WOTR) to implement a watershed management initiative in Karnataka's Aurad Taluk, targeting 11,026 residents across nine villages. The project, named 'Jeevan Dhara', will cover 5,322.34 hectares and aims to address water scarcity and agricultural challenges in the region.
The agreement was formalized through a Memorandum of Understanding signed by TKM's Chief Communication Officer and Senior Vice President Sudeep Dalvi and General Manager Roshan at a ceremony in Aurad Taluk.
Aurad Taluk currently faces significant agricultural challenges, with over 80% of its land degraded and less than 7% under irrigation. The area receives only 800mm of annual rainfall, leading to widespread dependence on rain-fed, single-crop farming and resulting in economic migration.
The project plans to construct check dams and gabions to recharge groundwater, implement soil conservation measures, and introduce alternative livelihood options including dairy, poultry, and non-agricultural activities like tailoring. Local community engagement will be facilitated through Self-Help Groups and Village Development Committees.
Toyota Kirloskar Motor, a joint venture between Toyota Motor Corporation and the Kirloskar Group, has been operating in India since 1997. The company has previously undertaken various community development initiatives across Karnataka, where its manufacturing facility is located.
The automotive sector in India has increasingly focused on environmental and social responsibility projects in recent years, with several manufacturers implementing watershed development programs in different parts of the country. These initiatives align with the government's push for corporate involvement in rural development.
The Watershed Organisation Trust, established in 1993, has implemented similar projects across various Indian states, focusing on participatory watershed development and ecosystem restoration in semi-arid regions.
This initiative is part of TKM's broader corporate social responsibility strategy and aligns with Toyota's global sustainability objectives. The project is expected to demonstrate the potential for corporate-NGO partnerships in addressing rural development challenges.