Indian EV leader celebrates market achievement with 45-day promotional campaign offering charging incentives, financing options, and loyalty bonuses for new and existing customers.
19 Feb 2025 | 2824 Views | By Sarthak Mahajan
TATA.ev has achieved a milestone of 200,000 electric vehicles on Indian roads and is offering limited-time benefits for a 45-day period. These incentives aim to encourage new customers to adopt electric mobility and provide current Tata Motors vehicle owners with opportunities to upgrade to electric vehicles.
TATA.ev's 200,000 customers ...
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TATA.ev has achieved a milestone of 200,000 electric vehicles on Indian roads and is offering limited-time benefits for a 45-day period. These incentives aim to encourage new customers to adopt electric mobility and provide current Tata Motors vehicle owners with opportunities to upgrade to electric vehicles.
TATA.ev's 200,000 customers have collectively driven more than 5 billion kilometers in 5 years, which has contributed to reducing carbon emissions by 700,000 tons. The company has established itself as the market leader in the four-wheeler electric vehicle segment. Over 8,000 TATA.ev users have exceeded 100,000 kilometers of driving. The company is investing in infrastructure development and plans to install over 400,000 charging points by 2027, which would double India's public charging infrastructure.
The 45-day promotional period includes several benefits for new customers. These include an exchange bonus of up to ₹50,000 on any passenger vehicle, zero down payment financing options for 100% on-road coverage, complimentary charging for 6 months at Tata Power stations for Nexon.ev and Curvv.ev models, and inclusion of a 7.2 kW AC Fast Charger with home installation.
For existing customers, TATA.ev is offering additional benefits. Current TATA.ev customers can receive a loyalty bonus of ₹50,000 on the purchase of Nexon.ev and Curvv.ev models. Current Tata Motors passenger vehicle customers can receive a loyalty bonus of ₹20,000 on the purchase of Nexon.ev and Curvv.ev models.
TATA.ev operates as a significant player in India's electric vehicle market with 200,000 vehicles currently on Indian roads. The company manufactures four-wheeler electric vehicles and has developed an expanding charging infrastructure network. TATA.ev plans to install 400,000 charging points by 2027.
Its product portfolio includes models such as the Nexon.ev and Curvv.ev. Vehicle owners have collectively driven 5 billion kilometers, contributing to a reduction of 700,000 tons of carbon emissions. The company maintains ongoing development of electric mobility solutions while offering various financing options and incentives to encourage broader adoption of electric vehicles in the Indian market.