To support its customers, Tata Technologies is focusing on four strategic pillars: strengthening relationships with top clients, accelerating time-to-market for new products, expanding embedded and software-driven capabilities, and transforming its go-to-market approach.
11 Mar 2025 | 1919 Views | By Arunima Pal
Tata Technologies announced a revised growth strategy and key leadership changes to strengthen customer collaboration and accelerate innovation in the software-defined era. The company aims to reinforce its "One Team with Customers" approach by enhancing engagement with global clients through dedicated account teams, the company said.
Tata Technologies has made ...
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Tata Technologies announced a revised growth strategy and key leadership changes to strengthen customer collaboration and accelerate innovation in the software-defined era. The company aims to reinforce its "One Team with Customers" approach by enhancing engagement with global clients through dedicated account teams, the company said.
Tata Technologies has made a strategic leadership appointment to strengthen its relationship with Tata Motors Group and drive synergies across Tata Motors and Jaguar Land Rover (JLR). Additionally, leadership in the embedded software and software-defined vehicle (SDV) business has been expanded, ensuring full lifecycle ownership of sales, solutioning, and delivery. Dedicated leadership has also been introduced for the Aerospace and Industrial Heavy Machinery (IHM) verticals to drive industry-specific innovation and growth.
Tata Technologies operates in the global Engineering, Research & Development (ER&D) market, which has a total addressable market of $260-300 billion across Automotive, IHM, and Aerospace. The outsourced ER&D market, valued at $60-70 billion, is growing at 10-12% annually, driven by increasing demand for software-driven solutions, shorter product development cycles, and specialized engineering talent. The automotive segment, the largest within ER&D, is seeing rapid adoption of battery electric vehicles (BEVs), SDVs, and full-vehicle programs, accounting for an outsourced spend of $35-40 billion. Aerospace and IHM sectors are also evolving, contributing to a growing $16-18 billion outsourced ER&D market.
To support its customers, Tata Technologies is focusing on four strategic pillars: strengthening relationships with top clients, accelerating time-to-market for new products, expanding embedded and software-driven capabilities, and transforming its go-to-market approach. The company is enhancing its presence in full-vehicle engineering, embedded systems, smart manufacturing, and hardware-software convergence.
To support these initiatives, Tata Technologies has made key leadership changes. Anish Raghunandan has been appointed as President and Client Partner – TML Group. He will lead engagement with Tata Motors and JLR, aligning with their strategy and maximizing synergies. Nachiket Paranjpe will oversee the automotive business outside the TML Group and drive transformation in the Embedded Software and SDV business. Keith Matthews has been named Head Sales – Aerospace Business, focusing on growth in airframe, propulsion, manufacturing, maintenance, repair, and overhaul (MRO), and digital transformation. Komal Chhabra has been appointed Head Sales – IHM Business to lead innovation in the sector.
Tata Technologies has acknowledged the contributions of Aloke Palsikar, who has led the Aerospace and IHM businesses, as he retires on March 31, 2025.
CEO & MD Warren Harris stated that the company is focusing on customer-centric innovation and AI-led engineering to drive the next phase of growth. Tata Technologies is shifting from a pure services model to an IP-led, value-driven approach, investing in AI, embedded software, cloud-enabled smart manufacturing, and full-lifecycle SDV solutions. These efforts aim to support clients in launching products faster and reducing development costs while driving technological advancements in their respective industries.