In August 2022, the Punch set a new benchmark in the industry, by becoming the first SUV to achieve the 1 Lakh sales milestone in a span of just 10 months.
02 Aug 2024 | 1277 Views | By Autocar Pro News Desk
Tata Motors announced that the Tata Punch has become the fastest to cross the 4 lakh sales milestone among SUVs, in just 34 months. Launched in October 2021, the Tata Punch introduced India to the sub compact SUV category.
In August 2022, the Punch set a new benchmark in ...
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Tata Motors announced that the Tata Punch has become the fastest to cross the 4 lakh sales milestone among SUVs, in just 34 months. Launched in October 2021, the Tata Punch introduced India to the sub compact SUV category.
In August 2022, the Punch set a new benchmark in the industry, by becoming the first SUV to achieve the 1 Lakh sales milestone in a span of just 10 months. Ever since, the journey to the next 1 Lakh has narrowed with the 2 Lakh milestone being clocked in the next 9 months, shortly followed by the 3 Lakh milestone in 7 months.
Furthermore, while the launch of the Punch iCNG in 2023 – the First SUV with Tata Motors’ innovative twin-cylinder technology, disrupted the market, and the introduction of the Punch.ev in January 2024 boosted sales even further by making it accessible to a larger customer base in multiple drivetrains, the press release noted.
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “Tata Motors has always been known for its deep understanding of the Indian consumer. This attribute enables us to create disruptive yet highly functional products.
With the Punch, we not only introduced the Indian market to a new sub-segment but also successfully democratised the SUV attributes by offering a comprehensive package in a compact footprint. We are elated that the Punch has resonated so well with the Indian consumers and has progressively found a loyal customer base, who have become its biggest brand ambassadors. We take great pride in crossing this milestone and are confident that the next 1 Lakh will be achieved even faster.”
With a 17.7% market share in the compact SUV segment, the Punch’s success is further evidenced by its position as the highest-selling vehicle across all segments (YTD FY25). Demonstrating a 27% year-on-year increase in its sales for FY24, the Punch has been the top-selling SUV from January 2024 to June 2024. In terms of the overall sales, the Punch’s petrol variant contributes 53% to the overall Punch sales, followed by 33% by its CNG variant and 14% by its EV variant (CY24).