Tata Motors announces bookings open for the New Tata Harrier and Safari at Rs 25,000

Created under a well defined persona strategy, the new Harrier and Safari have been re-envisioned to match each of their customer sets.

By Autocar Pro News Desk

06 Oct 2023

9367 Views

Tata Motors, India’s leading automotive manufacturer, today announced the commencement of bookings for the highly anticipated new Harrier and Safari models. Bookings for the new Tata Harrier and Safari have opened at Rs 25,000.

Created under a well defined persona strategy, the new Harrier and Safari have been re-envisioned to match each of their customer sets. The Harrier is being introduced in four different personas, SMART, PURE, ADVENTURE and FEARLESS. The new Harrier boasts multiple segment first features such as ADAS
with Adaptive Cruise Control, 7 Air Bags, Smart E- Shifter and Paddle Shifters and Dual Zone Fully Automatic Temperature Control amongst others.

The new Safari will be introduced in four personas. SMART, PURE, ADVENTURE and ACCOMPLISHED and comes with Bi- LED Projector Head Lamps, Gesture Controlled Power Tailgate, 31.24 cm Harman Infotainment system, Harman Advanced AudioworX with 13 JBL Modes and R19 Alloys, the new Safari offers its customers with a plethora of enhancements making it a fully stacked product of choice.

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility said, “We are elated to commence the bookings of the New Harrier and Safari starting today. Our commitment to excellence, guided by the valuable feedback of our customers, has paved the way for these legends to usher into a new era of dominance."

"Built on the capable OMEGARC, these SUVs continue their legacy of superior design, advanced features, premium interiors, and a robust powertrain, only reimagined to better themselves on every front. We are excited to present to you the new wave of Tata Motors SUVs and are confident that these two products will represent the capability and the aspirations of not only our customers but also that of our brand."

In the line with the customer’s popular demand, the Company will also be introducing the new Harrier and the Safari in their #DARK avatars.