Suzuki Motorcycle India's February sales slip 7.4%, but export boom keeps momentum high.
01 Mar 2025 | 870 Views | By Angitha Suresh
Suzuki Motorcycle India Pvt. Ltd. (SMIPL) announced total sales of 90,206 units for February 2025, reflecting a 7.4% decline compared to the same month last year. The company reported domestic sales of 73,455 units and exports of 16,751 units in its statement released on Saturday.
While domestic sales decreased ...
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Suzuki Motorcycle India Pvt. Ltd. (SMIPL) announced total sales of 90,206 units for February 2025, reflecting a 7.4% decline compared to the same month last year. The company reported domestic sales of 73,455 units and exports of 16,751 units in its statement released on Saturday.
While domestic sales decreased from 83,304 units in February 2024, exports grew by 19% compared to the 14,131 units shipped internationally during the same period last year. This mixed performance comes as the two-wheeler market in India continues to face fluctuating demand conditions.
"February sales reflect a mix of market dynamics with exports showing growth. Although the domestic sales witnessed a temporary slowdown, our focus remains on offering products that align with customers' expectations," said Devashish Handa, Executive Vice President of Sales, Marketing and After Sales at SMIPL.
Suzuki Motorcycle India, a subsidiary of Japan's Suzuki Motor Corporation, has maintained its position as a significant player in the premium two-wheeler segment since beginning operations in India in February 2006. The company operates from its manufacturing facility at Kherki Daula, Gurugram, which has an annual production capacity of 1 million units.
The company specializes in 125cc scooters and premium motorcycles in the 150cc and above segments, including high-end motorcycles. This product mix has helped Suzuki establish a distinct identity in the competitive Indian two-wheeler market, which has seen changing consumer preferences toward higher displacement and feature-rich vehicles in recent years.
Industry analysts note that while the overall two-wheeler sector has been showing signs of recovery after several challenging years, month-to-month fluctuations continue to reflect broader economic conditions and consumer sentiment in the market.