The new Meteor 350 Aurora variant comes at a price tag of Rs 219,900.
11 Oct 2023 | 17878 Views | By Autocar Professional Bureau
Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, announced the launch of a new range of features and colourways on the globally awarded easy cruising motorcycle, the Meteor 350.
Inspired by the colours of the sky and the horizon, the Meteor 350 will now get a ...
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Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, announced the launch of a new range of features and colourways on the globally awarded easy cruising motorcycle, the Meteor 350.
Inspired by the colours of the sky and the horizon, the Meteor 350 will now get a new range, Aurora, in addition to the existing Fireball, Stellar and Supernova variants. The newly refreshed Meteor 350 range will appeal to those who yearn for less city and more horizon, offering the riders an opportunity to elevate their view and embark on unforgettable journeys inspired by the ever-changing shades of the sky.
Positioned between the Stellar and Supernova, the Meteor 350 Aurora offers a stunning new range of colourways in Aurora Blue, Aurora Green and Aurora Black, complementing the nature and character of the easy cruiser. The new Aurora range comes with a blend of retro-inspired elements such as the spoke wheels, tube tyres, chrome-finish parts including engine, exhaust system and components, and features like deluxe touring seat, Tripper navigation, LED headlamps, and aluminium switch cubes. With the addition of this new variant, the Meteor 350 promises to appeal to those customers who are looking for a retro-looking ‘easy cruiser’ from Royal Enfield.
Speaking about the new range and enhancements on the Meteor 350, B Govindarajan, CEO - Royal Enfield said, "As we reflect on the remarkable success of the Meteor 350 in India and international markets it is evident that the Meteor has struck a chord with many long distance riders and motorcycling enthusiasts. Its dynamic cruising ability and dependable performance have resonated deeply with our riders. The Aurora range is a result of our constant interactions with our community of riders, where we witnessed a strong inclination towards retro-inspired cruisers. The new colourways and features are sure to elevate the pleasure of pure retro-cruising among our customers.”
Alongside the launch of the new variant in Aurora, the existing ranges of Fireball, Stellar and Supernova also get new features and updates. The top-of-the-line Supernova range now gets a notch higher, with LED headlamp and aluminium switch cubes along with other premium elements and features. The Stellar range now gets the Tripper navigation device as a standard fitment and the Fireball comes with an elegant Black as the standard stock colour. One can opt for their preferred accessory for the Meteor 350 from a range of bespoke Genuine Motorcycle Accessories available through the MIY modulator as well.
The Meteor 350 has upped the game for Royal Enfield and set new benchmarks in the mid-size motorcycle segment. It has amassed a strong community of over 3 lakh riders across the globe and is one of the popular selling cruisers in its category in the country, making rapid inroads into tier 1 and tier 2 cities, apart from the metros. Sold in more than 60 countries, the Meteor 350 is recognized as a thoroughbred easy cruiser by motorcycle experts and has won many accolades across the globe, including the prestigious ‘IMOTY 2021’.
The new Meteor 350 Aurora variant comes at a price tag of Rs 219,900. The Fireball variant is priced at 205,900, Stellar at 215,900 and the Supernova at 229,900 (all prices are ex-showroom, Chennai).