The automotive solutions provider integrates doorstep services with a new physical facility, aiming to transform vehicle maintenance through a hybrid service model across urban India.
22 Apr 2025 | 369 Views | By Angitha Suresh
Rosmerta Group announced today its entry into the direct-to-consumer automotive service market with the launch of MyRaasta COCO Garage in Gurgaon. The 11,000-square-foot facility marks the company's expansion beyond mobile servicing into physical garage operations, offering comprehensive maintenance solutions for Indian car owners.
The new garage combines Rosmerta's existing ...
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Rosmerta Group announced today its entry into the direct-to-consumer automotive service market with the launch of MyRaasta COCO Garage in Gurgaon. The 11,000-square-foot facility marks the company's expansion beyond mobile servicing into physical garage operations, offering comprehensive maintenance solutions for Indian car owners.
The new garage combines Rosmerta's existing doorstep services with in-facility repairs, providing vehicle owners with multiple service options. Customers can access doorstep maintenance for both two-wheelers and four-wheelers, while more complex repairs can be handled at the physical garage, which offers advanced diagnostics, air conditioning service, denting, painting, and periodic maintenance.
"At Rosmerta, we recognize the evolving needs of vehicle owners for both convenience and comprehensive care," said Hariansh Nagpal, President of Rosmerta Group. "MyRaasta Garage is a testament to our vision of delivering innovative, customer-centric automotive solutions."
The service integrates with the MyRaasta mobile application, which allows customers to book services, receive updates, and maintain service records. The app also includes an AI tool that enables users to upload vehicle images for preliminary diagnosis of potential issues.
This launch represents a key component of Rosmerta's expansion strategy in the automotive aftermarket sector. The company currently maintains a network of over 300 verified partner workshops across India and plans to replicate the Gurgaon model in other metropolitan areas.
Established as a major player in mobility solutions, Rosmerta Group holds a 50% market share in India's High-Security Registration Plate industry and ranks as the second-largest HSRP manufacturer globally. The company has diversified into various transportation technologies, including Intelligent Transport Management Systems, Automated Testing Stations, Vehicle Scrapping Facilities, and Smart Card-based solutions for registration certificates and driving licenses.
The automotive service market in India has seen significant growth in recent years, with increasing vehicle ownership driving demand for both convenient and comprehensive maintenance options. Rosmerta's hybrid approach aims to address these evolving consumer preferences while establishing the company's presence in the direct-to-consumer segment.