The new e-motorcycle priced at Rs 1,14,990 ex-showroom, aims to augment the company’s market share in the two-wheeler segment.
25 Feb 2025 | 4192 Views | By Mayank Dhingra
Electric two-wheeler manufacturer Revolt Motors, now a wholly-owned subsidiary of the New Delhi-based business group RattanIndia, has reinforced its position in the commuter motorcycle segment.
The company introduced its latest electric motorcycle—RV BlazeX—at Rs 1,14,990, ex-showroom, to augment its capabilities and share in India's two-wheeler market, dominated by motorcycles ...
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Electric two-wheeler manufacturer Revolt Motors, now a wholly-owned subsidiary of the New Delhi-based business group RattanIndia, has reinforced its position in the commuter motorcycle segment.
The company introduced its latest electric motorcycle—RV BlazeX—at Rs 1,14,990, ex-showroom, to augment its capabilities and share in India's two-wheeler market, dominated by motorcycles commanding 77% of the 20.5 million units sold in CY2024.
The BlazeX, built on the same second-generation platform that spawned the Revolt RV1 and RV1+ launched in September last year, aims to give a fillip to the company’s volumes in the coming year. While it clocked retail sales of 10,018 units from April 1, 2024 to February 24, 2025, Revolt Motors aims to close the ongoing financial year by registering sales of 14,000 units by the end of March 2025.
Armed with the fresh charge brought by its latest product, the company targets significant growth with a volume projection of 40,000-45,000 units in the domestic market in FY26. To meet its sales ambitions, the company is strengthening its retail network with a target to grow the existing 200 sales and aftersales touchpoints in 260 cities, to 500 outlets next year.
High levels of localisation
Revolt Motors is bullish about its role in India's motorcycle segment going forward with a strong foundation that it has set up since its market foray with the flagship Revolt RV400 in 2019. With a strong local supply chain that it has developed with the four models currently on sale in the market, the company says it is strongly positioned to tap into future growth.
The new BlazeX features components such as the mid-drive motor from Sona Comstar, switches from Uno Minda, and NMC battery cells from CATL. The company also sees local vendors such as Rockman, Fiem, and JBM supply various parts on the motorcycle which boasts a 250kg payload, 3.2kWh removable battery pack with a 150km range, and a 4.1kW motor.
With high levels of local content as well as the battery pack meeting the AIS-156 norms, the Revolt BlazeX is eligible for subsidies under the PM e-Drive scheme. According to Anjali Rattan, Chairperson, RattanIndia Enterprises, “While our products meet Indian market’s price sensitivity owing to the high levels of localisation, the government must continue to incentivise e-2W customers at least over the next five years, to drive EV adoption in the country.”
Since it acquired Revolt Motors two years ago, Rattan India has invested close to Rs 500 crore in the e-2W maker which has a full-fledged R&D and manufacturing setup with an annual capacity of 180,000 units annually in Manesar, Haryana. While not disclosing the investment roadmap, Rattan mentioned that the company remains fully committed to infusing capital into the venture as per the growth requirements in the future. It is eyeing hitting the 5,000-7,000 monthly unit mark to start gearing for capacity expansion through a greenfield facility in South India.
Two new products every year
Revolt Motors is working on three new products, including a premium commuter motorcycle as well as an electric motorcycle catering to the younger generation. According to Rattan, the company aims to launch two new products every year over the next few years. “While one of these could be a refreshed product, the other one will be a brand-new model,” she said.
“We see the foray of competitors into the electric motorcycle segment as an opportunity that will open up and expand the market,” she added.
While the company is already exporting to Sri Lanka, it aims to augment its exports by tapping into commuter motorcycle-driven markets such as Latin America, Africa, and South East Asia.
Revolt Motors is also eyeing to establish an R&D and manufacturing base in Chennai. Given the presence of its key suppliers in the automotive hub of South India, the company says it will venture into the region as its business demands future expansion.
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