French automaker establishes its largest design facility outside France, signaling increased commitment to the Indian market through its 'renault.rethink' initiative.
22 Apr 2025 | 744 Views | By Angitha Suresh
Renault India inaugurated a new design center in Chennai on Tuesday, marking the beginning of its 'renault.rethink' transformation strategy for the Indian market. The facility, spanning 1,500 square meters, is the company's largest design center outside France.
The center will focus on developing models tailored to Indian consumers while ...
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Renault India inaugurated a new design center in Chennai on Tuesday, marking the beginning of its 'renault.rethink' transformation strategy for the Indian market. The facility, spanning 1,500 square meters, is the company's largest design center outside France.
The center will focus on developing models tailored to Indian consumers while contributing to Renault's global projects. Equipped with advanced technologies including virtual reality setups and a high-performance LED wall, the facility aims to combine European design elements with Indian cultural influences.
"Having a dedicated design studio is essential to understanding India's nuances, listening to its needs, and building from its strengths," said Laurens van den Acker, Chief Design Officer at Renault Group. "By leveraging local talents and insights, this center will play a key role in shaping Renault's future mobility solutions."
The initiative follows Renault's recent announcement regarding its planned 100% takeover of the alliance's manufacturing plant RNAIPL and the transformation of its dealership network to align with the company's new global brand identity.
Venkatram Mamillapalle, Country CEO and Managing Director of Renault India Operations, stated that the 'renault.rethink' strategy represents a new era for the company in India. "We are proud to be the most Indian of European carmakers, boasting the largest R&D center, manufacturing unit, highly localized supply chain, and now one of the largest design centers," he said.
The company also unveiled a conceptual sculpture called 'renault.rethink' at the inauguration, which showcases the future design language Renault plans to follow in India.
Renault has maintained a presence in India since 2005, initially operating from Mumbai. The company currently has nearly 10,000 engineers at its R&D center in Chennai who support both local projects and global initiatives.
The expansion in India comes after Renault Group reported strong financial performance in 2024, achieving an operating profit of €4.3 billion, representing 7.6% of its revenue of €56.2 billion—a 7.4% increase from the previous year.
Renault India currently operates with approximately 350 sales touchpoints and 450 service locations across the country, including 210 mobile workshop units. The company claims to have achieved up to 90% localization in its manufacturing process, underscoring its commitment to production in India.
The automotive market in India, now the world's third-largest, represents a significant opportunity for international manufacturers looking to expand beyond traditional markets. Renault's increased investment comes as several global automakers have been adjusting their strategies to better compete in the price-sensitive but rapidly growing Indian market.