In a strategic move highlighting India's importance in Renault's global vision, the automaker unveils its revolutionary new'R store format in Chennai, setting new benchmarks for automotive retail experience worldwide.
04 Feb 2025 | 8522 Views | By Autocar Pro News Desk
Renault India has marked a significant milestone in its global retail strategy with the inauguration of its first new'R store format dealership in Ambattur, Chennai. This development positions India at the forefront of Renault's worldwide retail transformation initiative.
The Ambattur facility showcases Renault's new global architectural concept, which will ...
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Renault India has marked a significant milestone in its global retail strategy with the inauguration of its first new'R store format dealership in Ambattur, Chennai. This development positions India at the forefront of Renault's worldwide retail transformation initiative.
The Ambattur facility showcases Renault's new global architectural concept, which will serve as a blueprint for the company's dealership network worldwide. The showroom features an innovative layout that strategically places customer service areas along the perimeter, maximizing the central space for vehicle displays.
"This launch represents a pivotal moment in Renault's journey in India," stated Venkatram M., Managing Director and Country CEO of Renault India. He emphasized that India's selection as the inaugural market for the new'R store format underscores its importance in Renault's global strategy.
The dealership incorporates the company's New Visual Identity (NVI), characterized by Renault's updated logo in white against a black facade. This design approach reflects the brand's commitment to modernization while maintaining functionality. The interior features contemporary lighting and seating arrangements, designed to enhance the customer experience.
As part of this retail transformation, Renault India has announced plans to renovate approximately 100 outlets across the country by 2026. This initiative aligns with Renaulution, the company's comprehensive strategy for brand enhancement and network development in the mobility sector.
As part of this retail transformation, Renault India has announced plans to renovate approximately 100 outlets across the country by 2026. This initiative aligns with Renaulution, the company's comprehensive strategy for brand enhancement and network development in the mobility sector.
The new format will be implemented across both new and existing Renault dealerships in India, marking the beginning of a standardized global retail presence for the brand. This transformation encompasses not only aesthetic updates but also operational improvements in after-sales services and customer engagement areas.
This retail evolution represents Renault's broader commitment to strengthening its presence in the Indian market while setting new standards for automotive retail experiences globally.