Product offensive will remain linchpin for breakthrough in all markets: Balaji

The automaker expects innovation and new product launches to be key in driving growth in all markets in 2025. The automaker is optimistic even as the overall vehicle market has seen sluggish demand in the past few months.

By Darshan Nakhwa and Ketan Thakkar calendar 29 Jan 2025 Views icon1591 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Product offensive will remain linchpin for breakthrough in all markets: Balaji

Tata Motors Ltd expects introduction of new models across markets and favourable macroeconomic factors to drive volume growth in the year ahead. The automaker's management expects strong sales growth in the March quarter to help build momentum for 2025-26 (Apr-Mar).

"The product offensive will remain the linchpin for breaking through in markets. So innovation has to be the key. And the same holds true in India as well," the company's Chief Financial Officer PB Balaji said during a media call held to discuss the December quarter earnings.

Last week at Bharat Mobility Global Expo 2025, the Mumbai-based automaker showcased a slew of new passenger vehicles including Sierra, Harrier EV and AvinyaX. In the commercial vehicle segment, it presented 14 vehicles with green and multi-fuel technologies.

In 2025, the company plans to launch the new Tiago and Tigor, and will subsequently bring Harrier EV. Further, its SUV coupé Curvv is also expected to get a full range of powertrains, which have been delayed, said Balaji. Currently, Tata Motors sells petrol, diesel and electric variants of Curvv.

On the commercial vehicle side, the company believes that the growth impetus from infrastructure investments will continue. "So I think there is enough and more ammunition available for us to drive growth. And with a little bit of support from the macro factors, I think we should be able to get this back again," said Balaji.

"Q4 is normally a pretty strong quarter for the industry at large. That should help build momentum (for FY26)," he added. This seasonal trend, combined with the company's planned product launches and updates, further strengthens their positive outlook for the coming months.

This optimistic forecast from Tata Motors suggests a positive trajectory for India's automotive sector, with sustained growth expected throughout the remainder of the fiscal year.

While the overall market has slowed down, Tata Motors believes that the long-term fundamentals of the Indian auto industry remain strong. Factors like increasing urbanisation, rising incomes and a growing middle class are expected to drive demand in the years to come. The company's focus on new product launches, expanding its SUV portfolio and enhancing its electric vehicle offerings is aimed at capitalising on these future growth opportunities.

In addition to its domestic business, Tata Motors is also looking to expand its global reach. The company's Jaguar Land Rover subsidiary is expected to continue its strong performance, despite weakness in the Chinese market. JLR is seeing strong growth in the US and UK markets and is also making headway in other regions, including the Middle East and India.

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