Pro Plus

New leadership, new vision: Stellantis revamps its India strategy

The Amsterdam-headquartered company plans to drastically expand its addressable market by stretching the price bands of its two brands — Jeep, currently used for premium SUVs, and Citroen, currently used for affordable compact cars.

By Ketan Thakkar and Prerna Lidhoo calendar 13 Sep 2024 Views icon17581 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
(From L to R) Shishir Mishra Citroën Brand Director withTheirry Koskas, Citroën Brand CEO & Shailesh Hazela, MD & CEO Stellantis India with the all-new Basalt SUV Coupé

(From L to R) Shishir Mishra Citroën Brand Director with Theirry Koskas, Citroën Brand CEO & Shailesh Hazela, MD & CEO Stellantis India with the all-new Basalt SUV Coupé

For half a decade, Stellantis — the maker of Jeep and Citroen — has found itself confined to the fringes of the booming Indian car market, partly due to its focus on profits over volumes. Now, with a new leadership team in place, the group is gearing up to be a serious player.

The Amsterdam-headquartered company plans to drastically expand its addressable market by stretching the price bands of its two brands — Jeep, currently used for premium SUVs, and Citroen, currently used for affordable compact cars. It will round out its portfolio next year by bringing in models ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

RELATED ARTICLES
Audi India Expands Electric Charging Network to Over 6,500 Points Nationwide

auther Shruti Shiraguppi calendar10 Apr 2025

Luxury automaker enhances infrastructure with DC fast-charging technology covering 28 states and 850+ cities.

JLR India Records Highest Annual Sales With Growth Of 40% In FY25

auther Shruti Shiraguppi calendar10 Apr 2025

Luxury automaker's FY25 retail sales exceed 6,100 units amid strong performance across portfolio.

Oben Electric Expands Retail Network Across India

auther Shruti Shiraguppi calendar10 Apr 2025

The company has launched 15 new showrooms, growing its presence to 35 locations, with plans to reach 100 by FY26.