Strategically located in South Delhi's Lajpat Nagar and Sector-52 Noida, the latest stores aim to deliver top-notch customer experience. The move is part of Michelin's broader strategy to enhance its reach across India.
18 Dec 2024 | 2093 Views | By Mayank Dhingra
French multi-national tyre maker Michelin's domestic arm Michelin India has strengthened its aftermarket presence in the country with the opening of two new stores in Delhi and the national capital region (NCR). The company today inaugurated two premium, next-generation dealerships at South Delhi's Lajpat Nagar market, and Sector-52, Noida, with ...
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French multi-national tyre maker Michelin's domestic arm Michelin India has strengthened its aftermarket presence in the country with the opening of two new stores in Delhi and the national capital region (NCR). The company today inaugurated two premium, next-generation dealerships at South Delhi's Lajpat Nagar market, and Sector-52, Noida, with an aim to deliver top-notch customer experience.
According to the company, these advanced, high-on-technology stores, represent its committment to deliver an unparalled customer experience in the aftermarket tyre replacement segment in India. The move is also part of Michelin's broader strategy to expand its footprint in India and deepen its reach across the country.
With the two outlets - BK Tyres (Lajpat Nagar) and Resham Tyres (Sector-52, Noida) - Michelin India has strengthened its long-standing relationships with trusted tyre dealers in the country's aftermarket. The company now aims to solidify its position in the Indian aftermarket with plans to inaugurate more dealerships in key markets, and aims to focus on premium customer experience, innovation and sustainability.
According to Shantanu Deshpande, MD, Michelin India, "The opening of these new dealerships underscores our unwavering committment to expanding Michelin's footprint in India and delivering exceptional tyre solutions. Our focus remains on partnering with dealers who share our vision of innovation and excellence. These two dealerships in South Delhi and Noida stand as testaments to Michelin's dedication to quality, innovation and customer satisfaction. We are excited to continue growing our presence and bring world-class experience to Indian customers."
BK Tyres, Lajpat Nagar
While Michelin's latest South Delhi dealership, operated by BK Tyres, spans an impressive 1,500 square feet, it marks a major transformation of one of Michelin’s oldest and most reputed dealers in the country. With a legacy spanning over 50 years, BK Tyres has now evolved into a modern store designed to meet the premium needs of high-value customers.
Strategically located in Lajpat Nagar, this luxurious dealership offers a curated selection of Michelin’s world-class tyre portfolio, premium alloy wheels, and specialized 4x4 tyre options. The store’s modern design and customer-centric layout reflect Michelin’s focus on providing a seamless and elevated experience for today’s discerning vehicle owners.
Resham Tyres, Sector-52, Noida
On the other hand, Michelin’s new dealership in Sector 52, Noida, has been set up in collaboration with Resham Tyres, a renowned tyre dealer in the city. The store is designed to cater to the needs of modern vehicle owners with cutting-edge technology and expert service.
The outlet offers comprehensive tyre services, including alignment, balancing, and fitting, along with state-of-the-art equipment and a wide range of premium tyre brands, ensuring the best fit for every vehicle. According to Michelin India, its latest Noida outlet aims to set a benchmark in tyre retail by combining technical precision with world-class customer service.