The new dealership will feature MG's portfolio, including the Hector, ZS EV, Gloster, Astor, and Comet models, offering customers a wide range of innovative and advanced vehicles.
22 May 2024 | 3345 Views | By Autocar Professional Bureau
MG Motor India has further expanded its presence in Bengaluru by inaugurating a state-of-the-art showroom and workshop. This new addition brings MG Motor India's touchpoints in Karnataka to 29, enhancing the accessibility of MG’s sales and aftersales services to car buyers in the region.
Located on Mysore Road and ...
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MG Motor India has further expanded its presence in Bengaluru by inaugurating a state-of-the-art showroom and workshop. This new addition brings MG Motor India's touchpoints in Karnataka to 29, enhancing the accessibility of MG’s sales and aftersales services to car buyers in the region.
Located on Mysore Road and operated by Jubilant Motorworks Pvt Ltd, the 5,000 sq. ft. showroom reflects MG India's futuristic and tech-savvy customer approach. Accompanied by a 40,000 sq. ft. modern service facility, the dealership aims to meet the diverse needs of contemporary urban car buyers, the company shared.
Satinder Singh Bajwa, Chief Commercial Officer of MG Motor India, commented on the expansion, “We are delighted to expand our network to Karnataka as a part of MG 2.0. As we grow, we are expanding the footprint of the brand to newer territories, ensuring seamless sales and aftersales services to MG customers. We have established over 400 touchpoints across 170 cities in the country. We plan to establish 100 new MG touchpoints this year, specifically catering to Tier 3 and Tier 4 cities. This strategic expansion aims to foster deeper relationships with customers by coming closer to them, allowing them to choose and drive their favourite MG car with peace of mind. It underscores our steadfast dedication to increasing accessibility and delivering superior customer experiences.”
Amit Jain, Dealer Principal of Jubilant Motorworks Pvt Ltd, MG Mysore Road, added, “With MG's technologically advanced products, customer-centric approach, and understanding of customer needs, we endeavour to provide the best-in-class ownership experience to our customers. We are confident our customers will have a memorable and immersive experience."
The new showroom follows MG’s ‘Emotional Dynamism’ design philosophy, combining contemporary brand elements with a sleek color palette. The exterior features a unique facade grill, symbolising the confluence of the sky and the earth, while the interior showcases an experience-first approach with features like a large LED configurator wall.
MG Motor India's strategic market coverage ensures that service centers are within a 15-kilometer radius, providing prompt assistance within 30 minutes. The company aims to establish 100 new touchpoints by the end of the year and reach over 500 touchpoints across 275 cities by FY 2024-25.