The Chinese automaker has eaten into Tata Motors' EV market share since launching Windsor EV five months ago and currently gets nearly four-fifths of its sales from EVs.
01 Mar 2025 | 18434 Views | By Angitha Suresh
JSW MG Motor India has dramatically increased its electric vehicle market presence, reporting that EVs now account for 78% of its total sales of 4,002 units in February 2025. This remarkable transformation comes as longtime market leader Tata Motors experiences a continued slide in its electric vehicle performance.
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JSW MG Motor India has dramatically increased its electric vehicle market presence, reporting that EVs now account for 78% of its total sales of 4,002 units in February 2025. This remarkable transformation comes as longtime market leader Tata Motors experiences a continued slide in its electric vehicle performance.
The Windsor EV has emerged as the game-changer for JSW MG, helping the company more than double its EV contribution from just 35% in August 2024 to its current dominant position. Meanwhile, Tata Motors reported 5,343 EV units sold in February 2025, marking a 23% year-on-year decline from 6,923 units in February 2024 – its third consecutive month of decreasing EV sales.
Tata Motors, which once commanded a 64% market share with 7,040 EV units in August 2023, has seen its monthly figures steadily erode despite its first-mover advantage and diverse portfolio including the Nexon EV, Punch EV, and Curvv EV. During the same period that Tata's numbers declined, Windsor sales climbed from 3,116 units in its October 2024 debut month to 3,785 units by December, helping JSW MG achieve record monthly sales of 7,516 vehicles.
Industry analysts point to JSW MG's innovative Battery-as-a-Service (BaaS) program as a key differentiator that has attracted cost-conscious consumers. The program allows customers to lease batteries rather than purchase them outright, significantly reducing the initial investment required for EV ownership.
MG Motor India’s Battery-as-a-Service (BaaS) scheme is an innovative ownership model aimed at making electric vehicles (EVs) more affordable by separating the battery cost from the vehicle’s upfront price.
Introduced with the MG Windsor EV in September 2024, it has since expanded to the MG Comet EV and MG ZS EV. Under BaaS, buyers purchase the car without the battery and pay a per-kilometer rental fee for its usage—₹3.5/km for Windsor, ₹2.5/km for Comet, and ₹4.5/km for ZS EV—with a minimum of 1,500 km monthly.
This reduces initial costs significantly; for instance, the Windsor starts at ₹9.99 lakh, Comet at ₹4.99 lakh, and ZS EV at ₹13.99 lakh (ex-showroom).
MG partners with financiers like Bajaj Finance and Hero FinCorp, offering flexible plans (e.g., 3 or 5 years).
Additional perks include a lifetime battery warranty for the first owner, one year of free public charging via the MG eHUB app, and a 60% buyback value after three years. Charging costs apply post the first year, and telematics track usage for billing. BaaS aims to rival ICE vehicle affordability, boosting EV adoption across India.
The Halol manufacturing facility, where JSW MG produces its vehicles, is currently undergoing modifications to accommodate increased Windsor production and upcoming model introductions. The company plans to further expand its electric portfolio with the MG Cyberster and MG M9 models under its luxury brand channel, MG Select.
JSW MG's recent success represents a significant disruption in India's electric vehicle market, where Tata Motors had previously enjoyed relatively unchallenged leadership. Market watchers now question whether Tata can reverse its declining trend as JSW MG continues its aggressive push into the EV space with innovative features and financing options.
The shifting competitive landscape comes amid India's broader national push toward electric mobility, supported by government incentives and gradually improving charging infrastructure as the country works to reduce carbon emissions and fossil fuel dependency.