The German luxury carmaker’s sales of battery electric vehicles surged 51% and those of top-end luxury vehicles grew by 34% in FY25.
10 Apr 2025 | 1989 Views | By Darshan Nakhwa
Mercedes-Benz India has reported its highest-ever annual sales in FY25, delivering 18,928 new vehicles across the country, the company said in a press release on Thursday. The German luxury automaker attributed this milestone to strong demand for top-end luxury models, battery electric vehicle (BEV) portfolio, and a revamped retail strategy. ...
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Mercedes-Benz India has reported its highest-ever annual sales in FY25, delivering 18,928 new vehicles across the country, the company said in a press release on Thursday. The German luxury automaker attributed this milestone to strong demand for top-end luxury models, battery electric vehicle (BEV) portfolio, and a revamped retail strategy. In the March quarter, the company retailed 4,775 new vehicles.
In FY25, the company’s top-end luxury segment sales grew by 34%, led by increased demand for S-Class, Mercedes-Maybach Night Series, G580 with EQ Technology, EQS SUV and AMG G 63. In the March quarter, more than 1 out of 4 cars sold in India by the German automaker was a top-end luxury vehicle. There is currently a 4-month to 12-month waiting period for top-end models, with the AMG G 63 seeing the longest delays, the company said.
The German automaker’s BEV sales surged by a robust 51% in FY25, with a penetration of 7% of total sales. BEV sales growth underlined the continued strong response to the entire portfolio, highlighted with the highest-ever customer deliveries for the EQS SUV. In the March quarter, the ‘Made in India’ EQS SUV 580 and EQS SUV 450, pushed the BEV penetration to 8% of total sales.
At the higher end of the spectrum, luxury EVs like the EQS Maybach Night Series and the G580 SUV with EQ Technology have garnered especially strong demand. Both models now carry waiting periods of up to 12 months, highlighting rising interest in high-end electric mobility.
Despite the premium push, the Core segment—comprising models such as the C-Class, E-Class LWB, and SUVs like the GLC and GLE—remain the largest contributor to Mercedes-Benz’s India volumes.
However, entry luxury models saw a 28% decline in the March quarter, a signal of potential softness at the lower end of the luxury market.
“Mercedes-Benz continues to be the most desirable luxury car brand in India, with nearly one in two German luxury cars sold in India, being a Mercedes-Benz.,” said Santosh Iyer, Managing Director and Chief Executive Officer, Mercedes-Benz India.
“As a fundamentally strong brand, we are confident of the mid to long term prospect of the Indian market, pursuing a value-oriented sales approach, aimed at customer delight and business sustainability,” Iyer said.
As part of its ‘Go to Customer’ strategy, Mercedes-Benz India plans to undertake a major expansion of its retail network in the June quarter. The automaker will expand its retail network to 21 MAR20X outlets in new emerging markets, as well as in existing metropolis, with an investment of Rs. 450 crore from franchise partners in the next three years. The company also plans to debut in key emerging markets of Kanpur, Jammu, Varanasi, Udaipur and Patna among other markets during the quarter. A state-of-art modern luxury facility was inaugurated in Agra last week.