This launch will mark Maruti Suzuki’s formal entry into India’s growing EV segment. It has so far maintained a measured stance amid strong government and market pushes toward electrification.
25 Apr 2025 | 1485 Views | By Prerna Lidhoo & Darshan Nakhwa
Maruti Suzuki, India’s largest carmaker, is set to commence domestic sales of its first electric vehicle (EV) before the end of September 2025. A substantial portion of initial production is earmarked for international markets.
Announcing the company’s EV rollout plans during the FY25 earnings conference, Maruti Suzuki Chairman R.C. ...
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Maruti Suzuki, India’s largest carmaker, is set to commence domestic sales of its first electric vehicle (EV) before the end of September 2025. A substantial portion of initial production is earmarked for international markets.
Announcing the company’s EV rollout plans during the FY25 earnings conference, Maruti Suzuki Chairman R.C. Bhargava stated: “We will be launching the EVs this year. As you know, we already launched it. Domestic sales will start before the end of September. Export sales will start.”
The company expects to produce approximately 70,000 electric vehicles in FY26, spanning a seven-month production period. Exports will form the bulk of this volume.
This launch will mark Maruti Suzuki’s formal entry into India’s growing EV segment. It has so far maintained a measured stance amid strong government and market pushes toward electrification.
The company has not disclosed details on additional EV models or specific export markets.
This phased EV rollout strategy suggests Maruti Suzuki opts for a calibrated approach, balancing domestic adoption challenges with global demand potential. The company's emphasis on exports reflects its strategy to leverage Suzuki’s international network to drive early volumes.
Maruti Suzuki plans to launch several EVs by FY 2030-31, targeting 15% of its sales from battery EVs, 25% from hybrids, and 60% from internal combustion engines, including CNG and flex-fuel options.
The recently unveiled e Vitara, Maruti’s first production-ready EV, is a compact electric SUV showcased at the Bharat Mobility Global Expo 2025. Set for launch in mid 2025, it features two battery options (49kWh and 61kWh), offering a range of over 500 km.
The e Vitara, built on a new platform, includes advanced features like a 10.25-inch touchscreen, Level 2 ADAS, and seven airbags. Priced between ₹17-25 lakh, it will compete with Tata Curvv EV and MG ZS EV. Maruti is also establishing a robust EV ecosystem, including home charging solutions and fast chargers at dealerships, to ease adoption.
Maruti’s strategy leverages its partnership with Toyota for technology and Suzuki’s global expertise. The company is investing heavily in local battery production with FinDreams (BYD’s subsidiary) and a Gujarat facility to support exports to 100 countries. While earlier plans for a WagonR EV have been delayed, the e Vitara marks a pivotal step. Maruti aims to reclaim a 50% market share in PVs by blending EVs with hybrids and alternative fuels, ensuring accessibility and sustainability for Indian consumers.