The Brezza has sold over 1.2 million units since its introduction.
21 Jan 2025 | 8232 Views | By Autocar Professional Bureau
Maruti Suzuki India Ltd announced the launch of its new campaign, “More Power to Your Play,” for the Brezza compact SUV, with Bollywood actor Kartik Aaryan as the vehicle’s brand ambassador, aiming to strengthen Brezza's connection with young and dynamic car buyers.
The Brezza, one of India’s best-selling compact ...
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Maruti Suzuki India Ltd announced the launch of its new campaign, “More Power to Your Play,” for the Brezza compact SUV, with Bollywood actor Kartik Aaryan as the vehicle’s brand ambassador, aiming to strengthen Brezza's connection with young and dynamic car buyers.
The Brezza, one of India’s best-selling compact SUVs, has achieved over 1.2 million unit sales since its introduction. Designed for versatility, it caters to a wide range of customer preferences, from urban commuters to adventure enthusiasts. The new campaign seeks to highlight the Brezza as a vehicle that adapts to the lifestyle of modern, multifaceted consumers.
The campaign features Kartik Aaryan in various scenarios, showcasing the vehicle’s ability to handle both urban streets and rugged terrains. It emphasizes the car’s features, including a 1.5-liter K-series engine, a 6-speed automatic transmission with paddle shifters, a head-up display, and a 360-degree camera. These features are positioned to appeal to a generation that values both performance and convenience.
Maruti Suzuki’s senior executive officer for marketing and sales, Partho Banerjee, noted that the Brezza has established itself as a leader in its segment. He highlighted that over 36% of Brezza’s buyers are first-time car owners, underscoring the model’s popularity among young and aspirational customers.
Kartik Aaryan expressed his enthusiasm for the association, stating that the Brezza reflects the spirit of young India. He praised its design, features, and ability to complement the lifestyle of those who seek individuality and flexibility.
The Brezza is powered by the next-generation K-series 1.5L Dual Jet, Dual VVT engine with Progressive Smart Hybrid Technology. It also features a SmartPlay Pro+ infotainment system, advanced connectivity options, and an electric sunroof. The vehicle is available with a choice of a 5-speed manual or 6-speed automatic transmission, catering to diverse driving preferences.
The campaign will be rolled out across multiple platforms, including television, digital, outdoor, and social media, with a focus on engaging storytelling to showcase the Brezza’s capabilities and appeal. The initiative aims to solidify the car’s position in the highly competitive compact SUV market.
With the new campaign, Maruti Suzuki seeks to further strengthen its market share in the compact SUV segment while reinforcing Brezza’s image as a reliable and stylish choice for young, ambitious buyers.