India’s largest carmaker is witnessing a surge in demand for SUV models, which have registered a noticeable 88 percent uptick in the first six months of the ongoing financial year.
01 Oct 2023 | 7286 Views | By Mayank Dhingra
India’s largest carmaker Maruti Suzuki India (MSIL) has reported domestic passenger vehicle sales of 150,812 units in September, registering a marginal 1.63 percent year-on-year (YoY) uptick. While sales of its entry-level models – Alto and S-Presso – continued to be on a decline with a total of 10,351 units being despatched last ...
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India’s largest carmaker Maruti Suzuki India (MSIL) has reported domestic passenger vehicle sales of 150,812 units in September, registering a marginal 1.63 percent year-on-year (YoY) uptick. While sales of its entry-level models – Alto and S-Presso – continued to be on a decline with a total of 10,351 units being despatched last month (September 2022: 29,574 / -65%), its SUVs have reported a strong performance.
MSIL’s SUV charge, which is led by the Brezza, Ertiga, Fronx, Jimny, Grand Vitara, Invicto, and XL6 registered a significant 82 percent YoY growth with total sales culminating at 59,271 units last month (September 2022: 32,574). SUVs went to comprise 39 percent of the carmaker’s total volumes last month.
On the other hand, sales of its compact hatchbacks and sedans, which include models like the Baleno, Celerio, Dzire, Ignis, Swift, Tour S, and WagonR, also continued to show a downward trend, and registered a 5 percent YoY decline, with total despatches of 68,552 units in September (September 2022: 32,574). The company’s sole midsize sedan – Ciaz – registered a near-10 percent YoY growth with 1,491 units getting despatched last month (September 2022: 1,359 / +9.71%).
While the share of SUVs in MSIL’s half-yearly volumes stood at 35 percent, its entry-level cars, and compact hatchbacks and sedans, comprised over 56 percent of the company’s total volumes in H1 FY24. The Alto and S-Presso clocked 72,550 units in the April-September 2023 period, registering a 40 percent YoY decline. On the other hand, the clutch of compact hatchbacks and sedans, recorded total sales of 418,930 units in this period, to register a marginal 3 percent YoY decline.
In the H1 FY24 period, the Ciaz midsize sedan went home to 7,441 buyers, registering a 7.43 percent YoY growth, while the Eeco van recorded sales of 67,719 units in the April-September 2023 period, to register a YoY de-growth of nearly 3 percent.
According to Shashank Srivastava, Senior Executive Officer, Marketing and Sales, MSIL, “For H1 FY24, MSIL’s growth has been 10 percent, outpacing the market average of 5 percent. As a result, we have been able to increase our market share from 41 percent a year ago, to 42.3 percent between the April-September 2023 period.”
“There has been a notable uptick in the SUV penetration, which was pegged at 52 percent in September, and 48.3 percent for H1 FY24 for the entire PV industry,” he added.
The company says that most OEMs have surpassed the semiconductor issue, and are readying their network for the anticipated demand during the festive season, particularly from the Northern, Eastern, and Central parts of India. “The channel stock has gone to 331,162 vehicles, and the industry has crossed the 30-day-stock levels after a long time. While the current inventory is very high and similar levels were observed only around 5 years ago, presently, it is not a matter of concern as the expectations from the festive season are quite positive," Srivastava said.
He further added that despite growing costs, owing to the rising cost of input materials such as copper, aluminium, and steel, the company is watching the situation closely, and has not yet decided about a definite price increase on its offerings. The company continues to witness a slowdown in the entry-level segment, and is modulating the production of such cars to optimise retail.
With respect to headwinds, Srivastava cautioned that while the monsoon has largely been sufficient, with a minus 5 percent shortfall, inflationary pressures could lead to further increase in interest rates when lending enables almost 80 percent of the automotive retail business. “The high interest rates could eventually impact vehicle retail, and we continue to closely watch these parameters,” Srivastava said.