Top contributing regions for Maruti Suzuki's automatic car sales include the Delhi and NCR region, Maharashtra, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana and Kerela.
18 Oct 2023 | 4215 Views | By Autocar Professional Bureau
Maruti Suzuki India has crossed the lakh automatic vehicle sales milestone. 65% of the automatic vehicles sold by MSIL are equipped with AGS technology. The share of AT automatic transmission models account for 27% of total MSIL automatic sales, while the Hybrid e-CVT transmission constitutes about 8% of MSIL ...
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Maruti Suzuki India has crossed the lakh automatic vehicle sales milestone. 65% of the automatic vehicles sold by MSIL are equipped with AGS technology. The share of AT automatic transmission models account for 27% of total MSIL automatic sales, while the Hybrid e-CVT transmission constitutes about 8% of MSIL automatic sales.
MSIL offers four distinct automatic transmission systems – Auto Gear Shift (AGS), 4-speed Automatic Transmission (AT), Advanced 6-speed Automatic Transmission (AT) with Steering Mounted Paddle Shifters and Electronic-Continuous Variable Transmission(e-CVT) across 16 models, catering to the evolving needs of its discerning customers.
Top contributing regions for Maruti Suzuki's automatic car sales include the Delhi and NCR region, Maharashtra, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana and Kerela.
Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “At Maruti Suzuki, we are passionate about providing our customers with the best driving experience. This spirit has enabled us to democratise automatic transmission technology with numerous types of options. MSIL’s automatic car sales have been on the rise constantly. We are already close to touching the one lakh automatic vehicle sales mark for FY23-24, as we stand in the middle of the financial year. This is truly a tremendous feat for us.”
“Further examining the behaviour of consumers, it is worth noting that NEXA customers tend to prefer high-end automatic variants. Arena customers meanwhile prefer mid-variants when making a purchase decision. As things stand today, NEXA accounts for about 58% of automatic car sales at MSIL, while Arena contributes about 42%,” added Srivastava.