Maruti Suzuki targets global growth with enhanced export strategy and EV focus new electric SUV to drive export volume amid domestic market challenges.
25 Apr 2025 | 694 Views | By Prerna Lidhoo & Darshan Nakhwa
Maruti Suzuki, India’s largest auto exporter, is doubling down on overseas markets as a strategic pillar of growth amid domestic market saturation and affordability challenges. The company targets a 20% increase in export volumes in FY26, and plans to ship the bulk of its upcoming electric vehicle (EV) production to ...
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Maruti Suzuki, India’s largest auto exporter, is doubling down on overseas markets as a strategic pillar of growth amid domestic market saturation and affordability challenges. The company targets a 20% increase in export volumes in FY26, and plans to ship the bulk of its upcoming electric vehicle (EV) production to overseas markets.
The maker of Swift and Ertiga posted three consecutive years of healthy double-digit growth and has set itself a target of shipping over 7.5 lakh vehicles by the end of the decade.
In a market that grew just 2%, passenger vehicle exports from India grew by 14.6% to 7.7 lakh units last financial year. Maruti Suzuki was the most significant driver of this export’s growth, posting a jump of 17% with 3.3 lakh units shipped.
A significant catalyst for the export push will be Maruti’s new electric SUV, which has already been unveiled. Most of the EVs produced in the initial phase will be directed toward exports, while domestic deliveries will begin before September.
The company is expected to leverage Suzuki’s global distribution network to drive international EV sales in key markets across Asia, Latin America, and Africa.
“This year’s production will largely be exported,” Maruti Suzuki Chairman R.C. Bhargava said in a earnings conference, referring to the EV.
“I think the annual production in the 6–7 months that we're talking about will be somewhere near 70,000 electric vehicles, the bulk of which will be exported.”
The export strategy also aligns with Maruti Suzuki’s ongoing capacity ramp-up at its Karkhoda facility in Haryana. The new plant will be key in supplying ICE and EV models for global markets.
While Bhargava did not disclose target geographies or export model mix, the emphasis on electrified exports signals a maturing strategy to future-proof the company’s international portfolio.