Auto, home and industrial solutions provider Marquardt Group expects its annual turnover from India business to grow 10 times by 2030, from the current level of 40 million euros per annum, its Chief Executive Officer, Björn Twiehaus said today. The company expects to deliver a manifold increase in business on the expectation of strong demand across auto segments, and advancement of partnership with original equipment manufacturers.
"The Indian market is growing, and we are prepared. We can offer solutions across automotive segments…We also plan to build on our current partnerships, and explore tie-ups with reliable players," Twiehaus told Autocar Professional.
Currently, Marquardt provides parts to Mahindra & Mahindra, Maruti Suzuki India, Tata Motors, Hyundai Motor India, Kia, Daimler, Stellantis, and TVS Motor Co. The component maker aims to make the most of these tie-ups.
"It's not a greenfield activity that we have to start opening the doors. We have established business relationships. It's much easier to penetrate further product lines with these customers. Because they are convinced with the quality, the delivery status," Twiehaus said.
New Production Facility
As a measure to prepare for future growth and to expand manufacturing capacity, Marquardt inaugurated a new production facility in Talegaon near Pune on March 5. The facility built on a 5-acre plot with an investment of more than 180 crore rupees (approximately $21.5 million) replaces the company's previous production site in Mumbai.
According to Marquardt India's General Manager Vishal Narvekar, the company's production capacity has increased by 20% with the opening of the Pune plant, and there is scope to up the capacity by 10 times from the current levels at the same facility.
When asked about the thinking behind shifting the production facility to Pune, Narvekar said, the intention was to expand manufacturing capacity, and have the research and development centre and production facility close to each other. "Product development and production are topics which are interconnected, so that's why the both teams need to work together.
The second reason was to come closer to the suppliers and customers both, because, as you know, in Chakan, you have a very good supplier base as well as there are major customers," Narvekar said.
Marquardt will primarily manufacture mechatronic system solutions for the Indian automotive industry, including drive authorisation systems, gear selector switches, and battery management systems for electric vehicles at its Pune plant. Meanwhile, other than the new production facility, Marquardt also has a research and development centre in Pune.
When asked whether the company has set any targets for exports from the India unit, Twiehaus suggested that domestic demand takes priority over exports. "I would say we are open to supporting our global needs from India. But we invest so much really to strengthen the region by having our own plant here next to the R&D center."
Powertrain Play
Marquardt is seeing a shift from internal combustion engines to electric powertrains in passenger vehicle and two-wheeler space in India, but it believes the auto sector will take the multi-fuel pathway in the future, with different vehicle categories requiring different powertrains.
"We are seeing electrification of passenger cars, and two-and three-wheelers. If you look at China, it's already done, and I expect the same is coming in India and other countries," Twiehaus said. "In trucks there has been some electrification, but it's not efficient in terms of the driving range they offer. Therefore, we may see more hydrogen and synthetic gasoline technologies," he added.
"For us, this (multi-fuel scenario) means we have to observe, discuss with customers and find solutions for their problems. We have to keep agile…We have to find the best modular approaches to cope with the complexity," Twiehaus said.
On the electrification of vehicles, Marquardt CEO said, EVs will support the company's future growth, but it is not dependent on it. "We don't care if it's a hydrogen car, an electric vehicle or an ICE. All these will require switches, human interface solutions, and entry and authorisation solutions. We are supporting all kinds of powertrains," he said.
Currently, of Marquardt India's overall passenger vehicle components business, 15% comes from the EV segment, and the rest from ICE. It expects the EV parts sales in PV space to grow as the adoption improves in India and with the launch of new models by OEMs.