Kia India announces the name SYROS for its new 2.0 SUV, blending bold design, advanced technology, and tradition, as part of its expansion in India’s SUV market alongside growing competition from Hyundai, Tata, and Mahindra.
11 Nov 2024 | 6723 Views | By Sarthak Mahajan
Kia India has announced its latest addition to the premium SUV segment by announcing SYROS, its upcoming offering for the Indian market. This new vehicle marks a significant milestone as the company's first Kia 2.0 SUV offering following the successful launches of the Carnival and EV9.
The SYROS is ...
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Kia India has announced its latest addition to the premium SUV segment by announcing SYROS, its upcoming offering for the Indian market. This new vehicle marks a significant milestone as the company's first Kia 2.0 SUV offering following the successful launches of the Carnival and EV9.
The SYROS is positioned to blend traditional design elements with modern innovation, featuring what the company describes as "new age stunning bold design, advanced technology, and mythological heritage." The vehicle is specifically engineered to cater to the evolving preferences of modern, tech-savvy consumers in the Indian market.
According to Kia's announcement, the SYROS will offer an ultra-spacious cabin equipped with industry-first connected features. The SUV promises to combine practical utility with progressive styling that challenges conventional design norms in its segment. The company emphasizes that the vehicle will deliver exceptional performance alongside advanced safety features and superior comfort.
The launch of SYROS comes at a time when Kia India has established a strong presence in the Indian automotive sector. Since beginning mass production at its Anantapur facility in August 2019, the company has achieved remarkable milestones, including the dispatch of nearly 1.5 million vehicles, comprising over 1.05 million domestic sales and 250,000 exports.
Kia India's journey began in April 2017 with the signing of a memorandum of understanding with the Andhra Pradesh government. The company has since expanded its portfolio to include successful models such as the Seltos, Carnival, Sonet, Carens, and EV6. With an installed annual production capacity of 300,000 units, Kia has also established itself as a leader in connected car technology, with more than 400,000 connected vehicles currently on Indian roads.
The company maintains a robust presence across the country with 640 touchpoints in 287 cities, reflecting its commitment to the Indian market. Following its 2021 brand reimagining under the slogan "Movement that Inspires," Kia continues to focus on delivering innovative products and meaningful customer experiences in the Indian automotive sector.
The launch date and pricing details for the new Kia SYROS are expected to be announced in the coming months.
Kia Motors, founded in 1944 in South Korea, has transformed from a small bicycle parts manufacturer into one of the world's leading automotive companies. Now part of the Hyundai Motor Group, Kia has earned recognition for its innovative designs, reliability, and value-focused vehicles. The company's turnaround began in the 2000s with improved quality and bold styling under design chief Peter Schreyer. Known for models like the Telluride SUV, Stinger sports sedan, and EV6 electric vehicle, Kia has shifted its image from budget-friendly to premium. The brand's current focus includes electric vehicles, sustainable mobility, and advanced technology integration across its lineup.
Kia Motors has achieved remarkable success in a relatively short period. Their breakthrough came with the launch of the Seltos SUV, which became an instant hit and established Kia as a significant player in India's competitive automotive market.
The company's success can be attributed to several factors. First, Kia's timing was perfect, entering during India's growing preference for SUVs. Second, their products offered a compelling mix of modern design, advanced features, and competitive pricing.
The Seltos and Sonet models, in particular, struck a chord with Indian consumers by providing premium features typically found in higher segments. Kia's manufacturing facility in Anantapur, Andhra Pradesh, with an annual capacity of 300,000 units, demonstrates their commitment to the Indian market. The company has also established a strong dealer network across the country, ensuring good sales and after-sales service.
Notable achievements include reaching 500,000 sales within just three years of operations and consistently ranking among the top five car manufacturers in India. Their product portfolio, including the Seltos, Sonet, Carens, and EV6, caters to different market segments. The company's focus on localization, understanding Indian consumer preferences, and maintaining high quality standards has been crucial to their rapid success.