Luxury automotive manufacturer reaches Reimagine strategy target, with Range Rover, Range Rover Sport, and Defender accounting for 67.8% of annual wholesale volumes.
07 Apr 2025 | 462 Views | By Shruti Shiraguppi
Jaguar Land Rover (JLR) announced today that it has achieved its net cash positive target, a key milestone in its Reimagine strategy, following strong sales performance for the fiscal year ending March 31, 2025.
The company reported wholesale volumes of 400,898 units for FY25, remaining flat year-on-year, while retail ...
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Jaguar Land Rover (JLR) announced today that it has achieved its net cash positive target, a key milestone in its Reimagine strategy, following strong sales performance for the fiscal year ending March 31, 2025.
The company reported wholesale volumes of 400,898 units for FY25, remaining flat year-on-year, while retail sales reached 428,854 units, representing a slight decrease of 0.7% compared to the previous fiscal year. Fourth-quarter wholesales totaled 111,413 units, marking a 1.1% increase compared to Q4 FY24 and a 6.7% rise over Q3 FY25.
JLR's luxury vehicle portfolio maintained strong market positioning, with Range Rover, Range Rover Sport, and Defender models accounting for 67.8% of total wholesale volumes for the full fiscal year and 66.3% in Q4 FY25.
Regional performance varied significantly across markets in the fourth quarter. North America and Europe showed strong growth at 14.4% and 10.9% respectively, while the UK market remained stable with a marginal 0.8% increase. However, China experienced a substantial decline of 29.4%, with Overseas markets also recording an 8.1% decrease. Overall, Q4 retail sales of 108,232 units represented a 5.1% decrease year-on-year but a 1.8% improvement over the previous quarter.
JLR has reached a net cash positive position, aligning with a key target of its Reimagine strategy, which emphasizes sustainability and electrification. The company plans to introduce pure electric models across its Range Rover, Discovery, and Defender collections before the end of the decade, with the Jaguar brand set to transition entirely to electric.
JLR plans to release its complete financial results for the year ended March 31, 2025, in May, when it will also provide guidance on the outlook for FY26.