Hyundai Advanced Design India team was honoured as ‘India's Best In-House Studio’ by Design India.
13 Oct 2023 | 4581 Views | By Autocar Professional Bureau
Hyundai Motor India’s entry SUV Exter has secured multiple accolades at India's Best Design Awards 2023 by Design India for its dynamic and innovative design. The Hyundai Exter clinched the ‘India's Best Design Project’ Award, while the Hyundai Advanced Design India team was honoured as ‘India's Best In-House Studio’.
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Hyundai Motor India’s entry SUV Exter has secured multiple accolades at India's Best Design Awards 2023 by Design India for its dynamic and innovative design. The Hyundai Exter clinched the ‘India's Best Design Project’ Award, while the Hyundai Advanced Design India team was honoured as ‘India's Best In-House Studio’.
Expressing gratitude for the recognition, Chohee Park, Head of Department, HMIE Hyundai Advanced Design India said, "This recognition is the testament to efforts of our global design team, and India design team that focused on understanding the aspirations of Gen MZ customers in this country. With Exter, from sketch to clay to reality, we have reimagined the Hyundai SUV lifestyle with a modern perspective.”
“Aligned with Hyundai's Global Design Identity of 'Sensuous Sportiness,' our approach for Exter, centred around creating a progressive yet unique SUV design. Embodying Hyundai’s SUV DNA, Exter turns heads on road with its striking and innovative Exterior design. We are glad that it has earned admiration from both consumers and industry experts. These awards validate our forward-looking approach and the dedication of our team,” she further added.
Hyundai Exter is inspired from outdoor travel with energetic and enthralling design elements. The Hyundai Exter design embodies the bold characteristics of a trendy, lifestyle SUV. With an imposing front look, distinctive Signature H-LED DRLs, and an iconic character, the Exter promises an SUV design that goes beyond consumer expectations. The perfectly balanced ergonomics of Hyundai Exter also ensure maximum rear visibility for the rear passenger with Large DLO (Day Light Opening) area, ensuring increased daylight entry and all-round visibility. Matching the pulse of Gen MZ's vibrant lifestyle, the Exter's capabilities and design make it the perfect companion for outdoor expeditions and exploration.