Hero MotoCorp enters South East Asia, launches operations in Philippines

Hero MotoCorp, the world's leading manufacturer of motorcycles and scooters, has officially launched its operations in the Philippines, marking a major milestone in the company's ongoing efforts to expand its global footprint.

The exclusive assembler and distributor of Hero MotoCorp products and services in the Philippines will be Terrafirma Motors Corporation (TMC), part of the esteemed Columbian Group of Companies. This partnership, announced in October 2022, aligns two influential automotive entities to bring Hero's innovative products to the Southeast Asian market.

Niranjan Gupta, CEO of Hero MotoCorp, expressed enthusiasm about this expansion. "The commencement of operations in the Philippines will bolster our overall global presence. Hero MotoCorp, with its extensive and innovative product portfolio, is committed to delivering superior mobility solutions and exceptional after-sales services ensuring a delightful ownership experience. Partnering with Terrafirma Motors Corporation (TMC), a distinguished entity within the Columbian Group, we are poised to swiftly establish and expand our presence in this vital market."

Bienvenido Sanvictores Santos, Chairman of Terrafirma Motors Corporation, echoed this sentiment. "We are delighted to partner with Hero MotoCorp, one of the leading automotive companies in the world. Hero’s products are renowned for their technology and reliability, and we are confident that customers in the Philippines will love these motorcycles and scooters. Combining Hero MotoCorp’s global expertise with our local knowledge, we intend to make a significant impact in the market."

A state-of-the-art assembly unit and parts warehouse has been established at Terrafirma Motors Corporation in Laguna, Philippines. This facility, spanning over 6,000 square meters, boasts an annual capacity of over 150,000 units. The new assembly plant will produce some of Hero MotoCorp’s best-selling models, including the Xpulse 200 4V, Hunk 160R 4V, and the Xoom 110 scooter.

Retail operations have also commenced, with the Xpulse 200 4V available at an on-road price of PHP 140,000, the Hunk 160R 4V at PHP 99,900, and the Xoom 110 at PHP 69,900. Each product comes with a warranty of 2 years or 24,000 kilometers, ensuring peace of mind for customers.

To support its operations, Hero MotoCorp and TMC have developed a comprehensive retail network comprising over 350 customer touchpoints for sales, service, and spares. Plans are in place to rapidly expand this network by the end of the year, ensuring widespread availability and support for Hero products across the Philippines.

Hero MotoCorp's expansion into the Philippines is part of its broader strategy to increase its international presence. The company is currently active in 48 countries, with tech centers in India and Germany, and manufacturing facilities in India, Colombia, and Bangladesh. This latest venture into the Southeast Asian market underscores Hero MotoCorp’s commitment to bringing its high-quality, reliable motorcycles and scooters to a global audience.