The new 4,200 sq. ft CEAT Shoppe in Anand strengthens the company’s retail presence in Gujarat, offering tyre fitment services, expert solutions, and an enhanced customer experience in collaboration with long-standing dealer partner Bharat Tyres.
13 Feb 2025 | 10450 Views | By Sarthak Mahajan
CEAT has strengthened its retail footprint in Gujarat with the opening of its largest CEAT Shoppe in Anand. The 4,200 sq. ft outlet aims to provide tyre fitment services and an improved customer experience as part of the company’s ongoing retail expansion.
Speaking on the launch, Lakshmi Narayanan ...
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CEAT has strengthened its retail footprint in Gujarat with the opening of its largest CEAT Shoppe in Anand. The 4,200 sq. ft outlet aims to provide tyre fitment services and an improved customer experience as part of the company’s ongoing retail expansion.
Speaking on the launch, Lakshmi Narayanan B, Chief Marketing Officer of CEAT, stated that the new CEAT Shoppe aligns with the company’s strategy to expand in key markets. He highlighted Gujarat as a significant region for CEAT and noted that Anand’s growth as an automobile, educational, and business hub makes it an ideal location for this expansion. He added that the new outlet is designed to offer tyre solutions and expert service, further strengthening CEAT’s presence in the state through its collaboration with Bharat Tyres.
This opening marks CEAT’s seventh new Shoppe in Gujarat in 2025, following store launches in Ahmedabad and Rajkot. With this addition, the company now operates around 45 CEAT Shoppes in the state. The Anand store is strategically located in the city's prime automobile market, close to major OEM showrooms, to cater to the needs of customers in the region.
The new CEAT Shoppe has been established in collaboration with Bharat Tyres, a long-standing dealer partner of CEAT. This is the third CEAT Shoppe opened in collaboration with Bharat Tyres. The collaboration also includes a CEAT Truck Service Hub, inaugurated in 2023, which provides tyre maintenance services for commercial vehicle owners.
CEAT is one of India’s leading tyre manufacturers, offering a range of products for passenger vehicles, two-wheelers, commercial trucks, buses, and off-road applications. Established in 1958, the company is a part of the RPG Group and has a significant presence in both domestic and international markets. CEAT’s manufacturing facilities are located across India, producing tyres that cater to varying road conditions and customer requirements.
The company has expanded its retail network through CEAT Shoppes and service hubs, providing customers with tyre fitment, maintenance, and advisory services. CEAT has also partnered with various dealers and distributors to improve accessibility and service quality. In recent years, the company has focused on developing technologically advanced tyres, integrating features such as low rolling resistance for fuel efficiency and improved tread designs for better durability and grip.
With a strong focus on sustainability, CEAT has incorporated eco-friendly practices in its production processes, including energy-efficient manufacturing and the use of sustainable materials. The company also invests in research and development to enhance product performance and safety. As demand for mobility grows in India, CEAT continues to expand its offerings and retail presence, ensuring a wider reach for its products and services.