BMW Luxury Class sprinted ahead of others in its segment and registered tremendous growth of over 152%.
08 Apr 2024 | 6348 Views | By Autocar Professional Bureau
BMW Group India recorded a growth of over 51% in Q1 CY24, on the back of high demand for Sports Activity Vehicles, Luxury Class and Electric Vehicles. Models like the BMW X7, BMW X3, BMW X1 and BMW 3 Series were sold out.
BMW Group India delivered 3,680 cars ...
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BMW Group India recorded a growth of over 51% in Q1 CY24, on the back of high demand for Sports Activity Vehicles, Luxury Class and Electric Vehicles. Models like the BMW X7, BMW X3, BMW X1 and BMW 3 Series were sold out.
BMW Group India delivered 3,680 cars (BMW and MINI) and 1,810 motorcycles (BMW Motorrad). BMW sold 3,510 units and 170 units of the MINI.
Vikram Pawah, President, BMW Group India said, "BMW Group India has posted strong performance in the first quarter of the year. Breaking earlier records, Q1 car sales achieved new heights with successful growth of +51%. Our firm leadership in the luxury electric car market remains undisputed thanks to the most diverse range of products."
"The exclusive BMW Luxury Class has also assumed a segment-leading position. Our key car models are at the top of their game and with significant new launches in the pipeline, we will raise the heat in the luxury market."
BMW Group Electric Vehicles delivered 211 units in the first quarter ended January to March, posting a growth of over 26%.
BMW i7 claimed prime position as the largest selling EV, reflecting the growing allure of sustainable mobility in flagship segment. The most elaborate range of luxury EVs on offer - BMW i7, BMW iX, BMW i4, BMW iX1 and MINI SE - fuelled greater demand among customers. The much-awaited BMW i5 will be launched soon and will further augment the EV portfolio, the press release noted.
The BMW Luxury Class recorded a whopping growth of over 152%. The share of Luxury Class models such as BMW 7 Series, BMW i7, BMW X7 and the BMW XM contributed 20% to total sales. The BMW X7 SAV claimed the spot of the number one Luxury Class model.
BMW Sports Activity Vehicles (SAV) contributed 54% to sales and grew by more than 62%. The new X1 was the highest-selling SAV with around 20% share in sales.
BMW 3 Series, the highest selling BMW sedan, dominated a 16% share in sales. It has become the class-leading executive sedan in its respective segment.