BMW Group India Reports Record Sales Growth in Q1

BMW Group India reported its highest-ever first-quarter car deliveries in 2025, recording a 7% year-on-year growth. The company delivered 3,914 cars (BMW and MINI) and 1,373 motorcycles (BMW Motorrad) between January and March 2025. Each month in the quarter—January, February, and March—recorded its highest-ever sales.

BMW said it maintains its position as India's leading luxury EV brand for the third consecutive year. Sales of electric vehicles grew by 206% year-on-year, with 646 BMW and MINI EVs delivered. The newly introduced BMW iX1 Long Wheelbase, launched at Auto Expo 2025, recorded over 1,500 bookings, making it the best-selling luxury EV for the quarter.

Performance Across Key Segments

BMW’s long wheelbase models saw a 187% increase in sales, reflecting strong demand for spacious and premium vehicles. The BMW 7 Series remained a popular choice in the luxury sedan segment, while the BMW X7 saw increased demand among top-end Sports Activity Vehicles (SAVs). The BMW 5 Series Long Wheelbase was the highest-selling sedan in the business category.

SAVs accounted for 55% of total BMW sales, with 2,079 units sold, an 11% year-on-year growth. The BMW X1 was the best-performing model in this category, contributing over 30% of BMW’s total SAV sales.

MINI and BMW Motorrad Performance

MINI sold 150 units in Q1 2025, with the MINI Cooper S emerging as the best-selling model, more than doubling its sales from the previous year.

BMW Motorrad delivered 1,373 motorcycles during the quarter. The BMW G 310 RR was the most popular model in the smart-cc segment, while the BMW 900 GS/GSA led sales in the high-end CBU range.

Retail.NEXT Initiative and Financial Services

BMW Group India is introducing Retail.NEXT, a new retail concept aimed at enhancing the customer experience. With an investment of INR 365.6 crores, the initiative will be implemented across 56 facilities in 33 cities. In Q2 2025, it will expand to nine key locations, including Delhi, Chennai, Hyderabad, Bengaluru, Kolkata, Jaipur, and Guwahati.

BMW India Financial Services reported that one in four BMW and MINI cars sold in Q1 2025 was financed through its offerings. The BMW Smart Finance program continues to provide customers with flexible financing options, including low monthly installments, assured buy-back, and end-of-term upgrade options.

Vikram Pawah, President and CEO of BMW Group India, stated, "BMW Group India has recorded its strongest-ever first quarter, supported by sustained demand across segments. The growth in EVs, long wheelbase models, and SAVs highlights evolving consumer preferences. We remain focused on delivering premium mobility solutions tailored to the Indian market."