With the Mahindra XEV 9e and BE 6 grounds-up electric SUVs ready to go to consumers, the Executive Director and CEO of Mahindra & Mahindra's auto and farm sectors is bullish about the demand for the two models, driven by a technology-first product approach.
27 Jan 2025 | 4183 Views | By Ketan Thakkar
At the recently-concluded Auto Expo 2025, Autocar Professional spoke exclusively with top industry executives to gauge their future technology and business strategies for the Indian market which is likely to witness significant growth.
In this video, Rajesh Jejurikar, Executive Director and CEO, Auto and Farm Sector, Mahindra & Mahindra, talks abou ...
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At the recently-concluded Auto Expo 2025, Autocar Professional spoke exclusively with top industry executives to gauge their future technology and business strategies for the Indian market which is likely to witness significant growth.
In this video, Rajesh Jejurikar, Executive Director and CEO, Auto and Farm Sector, Mahindra & Mahindra, talks abou the two SUVs that are slated to reach customers soon- the Mahindra XEV 9e and BE 6. The company is witnessing strong initial response to the products from across India, noted Jejurikar, who added that "2025 will be the year when EV penetration begins to take off."