The company's top leadership, including Chairman Dheeraj Hinduja, announced plans to increase its LCV market share to 25% in the mid-term, up from its current share of 20.4%.
24 May 2024 | 3011 Views | By Shahkar Abidi and Kiran Murali
Ashok Leyland, one of India's leading commercial vehicle manufacturers, is setting its sights on garnering a bigger slice of India's light commercial vehicle (LCV) market. The company's top leadership, including Chairman Dheeraj Hinduja, announced plans to increase its LCV market share to 25% in the medium-term, up from its current ...
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Ashok Leyland, one of India's leading commercial vehicle manufacturers, is setting its sights on garnering a bigger slice of India's light commercial vehicle (LCV) market. The company's top leadership, including Chairman Dheeraj Hinduja, announced plans to increase its LCV market share to 25% in the medium-term, up from its current share of 20.4%.
During a post-earnings call on Friday, Hinduja revealed the company's strategy to achieve this target. Ashok Leyland plans to launch 5–6 new LCV models throughout the year, specifically focusing on the 2-to-3.5-tonne segment. These launches will address existing market gaps.