Mehrotra previously held leadership roles at OEMs including Tata Motors Commercial Vehicles and Ford Motor India.
17 Feb 2025 | 10389 Views | By Arunima Pal
JSW MG Motor India on Monday appointed Anurag Mehrotra as its managing director. Mehrotra was the vice president of Tata Motors Commercial Vehicles Business’ International Business and Strategy. In December, Autocar Professional had reported about his plans to join JSW MG.
The automaker also noted that Rajeev Chaba, the ...
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JSW MG Motor India on Monday appointed Anurag Mehrotra as its managing director. Mehrotra was the vice president of Tata Motors Commercial Vehicles Business’ International Business and Strategy. In December, Autocar Professional had reported about his plans to join JSW MG.
The automaker also noted that Rajeev Chaba, the CEO Emeritus of JSW MG Motor India, will continue to advise management and shareholders as a member of the Joint Steering Committee.
Mehrotra played a crucial role in establishing Tata Motors' presence in key regions such as Egypt and Thailand as the company looked at avenues to de-risk the cyclicality in the domestic commercial vehicle market. He was also instrumental in launching products like Tata Prima and Tata Ultra.
Prior to Tata Motors, Mehrotra led Ford India as its managing director. He was a critical stakeholder in the proposed joint venture with Ford Motor and Mahindra & Mahindra, which had big global plans. However, the proposed joint venture did not materialise.
“Anurag’s diverse experience, and a deep understanding of domestic and international market dynamics, will be critical in taking this journey to the next level,” said Yu De, assistant to SAIC president and head of international operation at SAIC Motor.
JSW MG is the second largest electric passenger vehicle maker in India with a market share of around 38% market share. The launch of the Windsor EV has been a game changer in helping the automaker reduce its market share gap with the larger EV marker Tata Motors.
SAIC HK and its affiliate SAIC Motor International collectively hold a controlling 49% stake in JSW MG Motor India, while JSW Ventures and Indoedge India Fund-LVF Scheme have around 35% and 8% stakes, respectively.
“His deep understanding of the Indian market and his strategic vision for New Energy Vehicles align perfectly with our focus on sustainable mobility,” JSW MG Motor India Director Parth Jindal said.
JSW MG has announced plans to invest Rs 5,000 crore to enhance its production capacity and introduce a new vehicle, including electric vehicles, every three to six months, starting from September 2024.
The expansion plans include a second manufacturing plant in Gujarat near its existing facility in Halol. Production capacity is expected to increase from the current level of over 1 lakh units per year to over 3 lakh units per year.
Recently, Gaurav Gupta, who was the chief growth officer of JSW MG Motor, stepped down from the company and joined TVS Motor Company as its president of India operations.
JSW MG Motors has carved out a significant position in India's EV market, capturing a substantial share and achieving impressive sales figures. As of January 2025, the company holds a 37% market share in the electric passenger vehicle segment, positioning it as a strong competitor to Tata Motors, the current market leader. This represents a significant jump from its 21% market share in CY2024, demonstrating the company's rapid growth in the EV sector.
In terms of sales, JSW MG Motors has consistently delivered strong results. In January 2025, the company sold 4,225 EVs, marking a 251% increase year-on-year. This impressive growth can be attributed to the popularity of models like the MG Windsor, which has been the highest-selling EV in India for three consecutive months. In December 2024, the company achieved its highest-ever monthly EV sales, with over 70% of its total sales coming from its electric vehicle lineup.