77% of citizens claim to be happy in June 2024: Ipsos IndiaBus Happiness Monitor

A study done by Ipsos IndiaBus Happiness Monitor notes that the overall happiness levels in June were at 77%, like the previous month. 

Citizens of tier 1, east, north and west zone, full time parents homemakers were among the happiest, as were those in the age group of over 45.

Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country.

The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. There is city-level quota for each demographic segment that ensures the waves are identical with no additional sampling error.

The data is weighted by demographics and city-class population to arrive at
national average. Data collection is done every month and the results are calculated on two-months’ rolling sample.

June wave shows that the cities and cohorts most happy were tier1 (88%), east
zone(85%), north zone (84%) and west zone (83%) citizens; full time parents and
homemakers (83%), 45+ age group (81%), low education citizens (80%), females
(79%), SEC A (78%), SEC C (78%), SEC B (77%), males (76%), employed – part time/ full time (78%), tier 2 (76%), 18-30 years (77%) and 31-45 years (76%), high education (74%) among others.

Citizens dwelling in non-metros were happier (80%) vis-à-vis those residing in the
metros (71%). 

South zone residents continued to be the least happy, at 56%. These are the findings of the Ipsos IndiaBus Happiness Survey, that is the monthly barometer of happiness of urban Indians.

Parijat Chakraborty, Group Service Line Leader, Public Affairs, Corporate Reputation, ESG and CSR said, "Largely, majority of Indians are happy, across cities, cohorts and age groups. For a growing, emerging market like India, it is understandable as people are happy and filled with hope and aspirations and are driven.

Monsoons in several parts of the country could have worked as a mood elevator, amplifying happiness; more so after a hot and prolonged summer season. And non metros are seeing a lot of improvement in infrastructure, with a manageable cost of living, making it conducive for the citizens to lead a comfortable life and be joyful."

"Full time parents/ homemakers seem the happiest across all cohorts – spending time with children as they have their holidays and family, socializing/ outings and binge watching OTT at home, could be other reasons for their elevated happiness levels," added Chakraborty.