The British marque brands owned by Tata Motors, will launch electric vehicles on three different vehicle architectures in less than a year.
19 Jun 2024 | 2607 Views | By Ketan Thakkar and Kiran Murali
Tata Motors-owned Jaguar Land Rover will invest over Rs 1 lakh crore in zero-emission battery electric vehicles over the next five years.
The marque brands owned by Tata Motors will launch electric vehicles across three different vehicle architectures within a year, kickstarting a massive transformation at the company.
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Tata Motors-owned Jaguar Land Rover will invest over Rs 1 lakh crore in zero-emission battery electric vehicles over the next five years.
The marque brands owned by Tata Motors will launch electric vehicles across three different vehicle architectures within a year, kickstarting a massive transformation at the company.
A presentation by Jaguar Land Rover's top management at the Investor Day on Wednesday showcased that the company will invest over £18 billion or Rs 1.9 lakh crore in the luxury car brand over the next half-decade.
As highlighted in the presentation, 60% of this investment has been allocated to battery electric vehicles (BEVs).
“We are in the delivery phase of our electrified future with physical testing underway across all three architectures. Our investment in our highly skilled global team and testing infrastructure will deliver our commitment to customer love,” Thomas Muller, ED, product engineering at JLR mentioned.
The company will launch vehicles on its MLA—modular longitudinal architecture—a multi-energy platform capable of producing internal combustion engine vehicles, plug-in hybrid vehicles, and battery electric vehicles.
The second architecture is EMA or Electrified Modular Architecture – which is for pure battery electric vehicles. This will also be shared with its parent - Tata Motors’ passenger vehicle business.
The third architecture is JEA, or Jaguar’s Electrified Architecture, designed specifically for this storied British brand, which is reincarnating in only an EV avatar.
“Our vehicle architecture strategy keeps us flexible as we transition to the electrified future, mentioned the product engineering head of Jaguar Land Rover,” added the presentation from JLR.
Muller claims the British premium brands’ future platform capabilities will enhance client experiences significantly.
“Our vehicle architecture strategy keeps us flexible as we transition to the electrified future. We will have products from the three all-new electrified architecture launches within a year. This industry-leading BEV propulsion is developed in-house with all-new electrical vehicle architecture and software stack,” added Muller.
JLR has set itself a target of moving to an all-electric future for the Jaguar brand starting in 2025, and its total EV penetration is likely to hit 60%, which translates to 1.08 lakh crore by the end of the decade.
The company will launch the Range Rover Electric and its first Jaguar EV in 2025. The Range Rover Electric already has an order book of over 38,000 vehicles.