TVS Srichakra targets Indonesian two-wheeler market

TVS Srichakra is literally going places in its global quest for expanding its two-wheeler tyre footprint. Three-and-a-half months after it entered the European market with its new range of Eurogrip Bee Connect scooter tyres, the company has entered the Indonesia market.

TVS Srichakra’s first product line for the sizeable Indonesian two-wheeler market is the Eurogrip Bee City, which has been customised to suit the needs of urban Indonesian riders’ lifestyle and road conditions.  The Eurogrip Bee City is designed for both scooters and motorcycles. The product line, which comprises five tyre sizes, three patterns and 13 products and offered with a 4-year warranty, will be available in Jakarta, Bandung, Semarang and Surabaya.

The product highlights include an asymmetric pattern with centre groove, high-flexibility polymer compounds that provide uniform traction and wear with skid-proofing on wet roads as well as excellent wet and dry grip. TVS Srichakra says the stronger reinforced casing gives high durability and long tyre life. Bee City tyres incorporate some of the global Eurogrip technologies like Optimised Tread Pattern Design (OpT-PaD), Air Seal-Inner Liner Technology (A-SeT) and Roll Balanced Unique Tyre Construction (RoBusT).

“Our Indian and international R&D teams have come together to develop and understand various parameters. Further, the tyre prototypes were put through rigorous testing in Indonesian conditions and were exposed to over 800,000 kilometres of riding over four months each of wet and dry seasons,” said Sivaramakrishnan V, Chief Technology Officer, TVS Srichakra.

Madhavan, EVP – Sales & Marketing, TVS Srichakra added, “Indonesia will be one of our important international markets and we will invest in terms of infrastructure, sales processes as well as brand. Eurogrip Bee City is the first of many products we have planned under the ‘Bee’ sub-brand for this market.”