Priced at Rs 54,399 (ex-showroom Delhi), the new motorcycle aims to extend the brand equity the company received through its ‘Kargil Calling - Ride for the Real Stars’ initiative last year.
13 Feb 2019 | 5986 Views | By Autocar Professional Bureau
Looking to ride on patriotic fervour, TVS Motor Company today launched the Kargil edition of the TVS StaR City+ commuter motorcycle. Priced at Rs 54,399 (ex-showroom Delhi), the new motorcycle aims to extend the brand equity the company received through its ‘Kargil Calling - Ride for the Real Stars’ initiative last year.
This is an Autocar Pro Plus article. Subscribe to continue reading.
Looking to ride on patriotic fervour, TVS Motor Company today launched the Kargil edition of the TVS StaR City+ commuter motorcycle. Priced at Rs 54,399 (ex-showroom Delhi), the new motorcycle aims to extend the brand equity the company received through its ‘Kargil Calling - Ride for the Real Stars’ initiative last year.
According to the company, the Kargil edition of the StaR City+ gets “its design inspiration from snow peaks, rough terrains and disciplined lives of the soldiers who protect the nation day and night.” The bike gets a white and green dual-tone colour scheme with camouflage graphics and features new decals, which are a combination of Naval white, Soldier green and Flying blue.
In 2018, TVS Star City+ undertook an initiative – ‘Kargil Calling - Ride for the Real Stars’ – to celebrate the contribution of the Indian Defence Forces on Kargil Vijay Diwas (July 2018) across 3,500 company touch-points.